Strategy Planner

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Your role in a nutshell: As a Strategy Planner you will join a multidisciplinary team of experts, shaping award-winning projects that blend creativity with efficiency. You'll leverage your deep understanding of social media platforms, trends, and best practices to develop impactful strategies for our clients - leading brands mainly from banking, telecom, insurance and beverage industry.💡✨ You'll work hand-in-hand with our Client Engagement and Creative teams to develop solutions that hit the mark every time. With a solid grasp of brand strategy, market dynamics, business goals, communication objectives, and specifically digital and ATL strategy , you'll play a key role from start to finish. And what's in it for you? The chance to collaborate with major global brands, backed by the largest creative agency in Poland. Plus, you'll be surrounded by some truly inspiring and talented people. Sounds good? Join us on this exciting journey and make an impact! ✨Details: Location: Hybrid model - 2 days per week in our Warsaw office, with the option to work remotely on other days Reporting Line: Strategy Director Close Collaboration: Strategy Team, Creative Team, Production Team, Client Engagement 🤌Your key responsibilities: Deep dive into analytics : Exploring business insights, engaging with clients, and understanding industry trends and competition, with a particular focus on digital media analytics. Crafting stories that matter : Preparing presentations that highlight campaign success, offer strategic insights, and actionable recommendations.📊🎯 Fueling creativity : Inspiring our creative teams with innovative strategies, strong briefs, and deep insights to craft groundbreaking campaigns. Collaboration at its finest : Working closely with the creative team to align strategic vision with the best communication channels, specifically identifying and leveraging the most effective social media channels for each campaign. Building strong relationships : Nurturing long-term client partnerships, tracking satisfaction, and proactively addressing their needs. Sparking innovation : Brainstorming to develop creative marketing strategies that turn ideas into reality, with a focus on innovative social media activations and campaigns. Strategy into action : Transforming business objectives into clear communication goals and aligning them with the right activities for maximum impact. 🔑 What you need to be successful: 2-3 years of experience in a similar role at a creative agency or strategy department of b2c brand. Proven experience in 360° communication campaigns, with a strong ability to see the big picture in brand building. Skills and experience in social & digital strategy would be also necessary. Working experience with social research - you've used to get your hands dirty conducting qualitative research. Intrest in advertasing and socila campaigns - you have your views and opinions on what works and what doesn't. Excellent communication skills - ability to build strong, trust-based relationships with clients. An open-minded attitude towards feedback and always striving for the best outcome. #OneTeamApproach - working closely with the entire squad and contributing to the process with a proactive mindset. #NoBrilliantJerks - empathy and respect for every team member are core to our culture. A proactive attitude - always on the lookout for new opportunities for our clients. Confidence in presenting ideas during client meetings and discussions. English & Polish proficiency at leas

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