Product Marketing Director

Responsibilities

• Own end-to-end go-to-market strategy for the Risk Shield across the customer lifecycle
• Define positioning, messaging, and differentiation for Pareto's captive model and related offerings
• Partner with Sales and Customer Management to drive growth and retention initiatives
• Develop customer communication and lifecycle marketing strategies that strengthen engagement, reinforce value, and support long-term retention
• Lead segment-based marketing strategies, including to Pareto's key consultant, Member, and National audience segments
• Develop commercial enablement strategies, tools, content, training, and sales plays that equip all Sales and Customer Management teams to deliver a consistent customer experience
• Own customer proof points, case studies, success stories, and value narratives that demonstrate Pareto's impact and support new business and retention efforts
• Own competitive intelligence and market insights to support new business wins and customer retention
• Partner with Marketing, Product, Sales, Customer Management, and Commercial Operations to execute GTM initiatives and measure performance
• Establish a repeatable process for gathering field feedback and customer insights to inform messaging, programs, and commercial strategy
• Manage and develop the Product Marketing Manager of the Risk Shield
• Identify and scale opportunities to leverage AI tools across product marketing, enablement, content development, and go-to-market execution to improve quality, efficiency, and commercial impact
• Qualifications / Skills:
• Proven ability to develop and execute go-to-market strategies that drive growth, retention, and customer engagement
• Strong positioning, messaging, and storytelling skills, with the ability to translate complex concepts into clear, compelling value propositions
• Experience partnering closely with Sales, Account Management, and executive leadership to influence commercial outcomes
• Demonstrated success building enablement programs, sales plays, and customer-facing content that improve field effectiveness
• Strong analytical and strategic thinking skills with the ability to translate market, customer, and performance insights into action
• Experience developing customer proof points, case studies, and value narratives that support new business and retention efforts
• Ability to lead cross-functional initiatives and influence stakeholders across Product, Marketing, Operations, and Commercial teams
• Strong project management and prioritization skills with the ability to manage multiple initiatives simultaneously
• Experience leading and developing high-performing team members
• Excellent written, verbal, and presentation communication skills
• Demonstrated ability to identify high-impact AI use cases and implement scalable workflows that improve marketing, enablement, and commercial performance
• Minimum Requirements:
• 8+ year

Benefits

Additional Information

We're in this for the greater good at ParetoHealth. Our mission is collective greatness, nothing less will do. Our team is a single force united in the drive to transform employee health benefits. The company was founded in 2011 to help small and medium-sized businesses fight the rising cost of employee health benefits. We blazed the trail with financing innovations that reduce the risks in self-insurance and deliver significant savings-and we continue to lead with a growing ecosystem of partners and world-class cost control solutions. But success is measured by more than dollars alone and we measure ours by the good that comes from knowing that every client and all their employees can count on effective, affordable healthcare for years to come. Please note that ParetoHealth does not provide employment visa sponsorship for this position. Candidates must be authorized to work in the United States without sponsorship both now or in the future. Position Summary: ParetoHealth has built the largest and most proven health benefits captive in the market. At the center of that success is the Risk Shield-the combination of captive structure, stop-loss protections, underwriting philosophy, and long-term stability that helps employers achieve better outcomes over time. As Pareto continues to grow, we need a leader who owns how the Risk Shield is positioned, brought to market, and activated across the customer lifecycle. This role will define the strategy that drives new business growth and retention, ensuring our field teams have a clear and compelling way to communicate what makes Pareto different. This is not a traditional product marketing role focused solely on messaging and launches. This leader will own the commercial strategy for Risk Shield-from market positioning and segment strategy to consultant programs, competitive differentiation, customer communications, and field enablement. This role sits at the center of Product, Sales, Customer Management, Underwriting, and Marketing, serving as the business owner for the Risk Shield go-to-market strategy.

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