Account Executive, Paid Search

About the role

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 1815 - Account Executive, Paid Search Role Summary and Impact About WPP 650 Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you'll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You'll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It's demanding - but always rewarding. WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens. This is meaningful work with real-world impact - the kind you can point to with pride. As a Paid Search Account Executive, you will be responsible for the execution of paid search activity. You will be responsible for keyword research, campaign building, working with the Global Hub on daily governance and optimisation, as well as in-depth data analysis. You will also be responsible for accurate media plans, and on-time billing & reconciliations. You will develop excellent platform knowledge and work closely with the Senior Paid Search Executive/Paid Search Account Manager to plan and execute a best in class Paid Search strategy. You will continuously search for new opportunities to develop your specialism in Paid Search and collaborate with the wider department on training & events. People. Collaborate with and support other team members (including the Global Hub) in the executive of effective paid search campaigns for clients. Product. Ensure adherence to the WPP650 Way for Paid Search on your clients and contribute to the development our products. Making full use of the technology available. Adoption of 3 rd and 1 st party tools & technology (e.g. Unlock, WPP Media Automations Portal etc.). Operations. Make sure that service level agreements are met, with your tasks managed through our project management suite. Contribute to client meetings and participate in ongoing client engagement. Support on the day-to-day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process. Ensure that wider client or team deliverables (such as actionable insight reports and reporting) are prepared and ensuring quality of output is maintained. Profile. Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider WPP Media training & events, and more. Performance . Effectively manage your paid search campaigns; ensuring ongoing and timely optimization is delivered and constantly looking for opportunities to improve performance. Work closely with your line managers to plan and execute a best in class Paid Search strategy in line with the WPP650 Way. Carry out performance analysis, internal data maintenance, issue identification and implementation of solutions. Carry out daily campaign and budget management checks. Work with your colleagues in the Global Hub to ensure daily diagnostics and governance is achieved to the highest standards. Spot trends & patterns in data, fix alerts & anomalies before they become a problem. Effectively communicate with your line managers, client team and client contacts regarding deadlines and delivery of work. Growth. Responsible for the execution of a 'fearless growth' mindset in your team; continually experimenting and driving performance forwards for clients. Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, and overall progress of clients against the WPP650 Search Ma

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