Director, Paid Media

Responsibilities

• Beginning in Q4 2026, the scope of the role expands to include ownership of third-party digital advertising operations and strategy, directly supporting Sales in achieving annual programmatic advertising revenue target through audience monetization and strategic advertising partnerships.
• This is a hybrid position (3 days in the office per week). Office location is 1303 Yonge Street, Toronto.
• Enterprise Media Strategy & Business Growth
• Lead the enterprise paid media strategy in alignment with business and revenue goals.
• Develop and execute integrated full-funnel media strategies across paid search, paid social, programmatic, display, video, traditional media, and emerging channels.
• Drive customer acquisition, retention, engagement, and revenue growth through data-driven media investment strategies.
• Identify new opportunities for growth, audience expansion and media innovation
• Performance Marketing, Measurement & Analytics
• Own paid media performance and delivery against KPIs.
• Develop measurement frameworks leveraging attribution, media mix modeling (MMM), incrementality testing, audience analytics, and forecasting methodologies.
• Translate complex data into actionable insights and executive-level recommendations
• Establish reporting standards and performance governance frameworks
• Revenue, Budget & Operational Management
• Manage multi-million-dollar media budgets across enterprise marketing initiatives and third-party advertising programs.
• Partner with executive leadership to align media investments with corporate growth and financial objectives.
• Oversee forecasting, budget allocation, vendor management, and financial stewardship of media investments.
• Develop scalable operating models, governance structures, and best practices to support marketing and advertising revenue objectives.
• Advertising Technology, Data & Innovation
• Lead the evolution of Cineplex's paid media audience strategy, data-driven advertising capabilities and software/platform requirements.
• Evaluate and implement emerging technologies, automation and AI optimization tools.
• Drive monetization strategies leveraging first-party audience data and programmatic advertising solutions for third party ad buys (Sales clients and Studio partners).

Requirements

• Undergraduate degree in Business, Marketing, Communications, and/or Media
• 10+ years of progressive experience leading paid media, performance marketing, and audience growth initiatives within complex, multi-channel organizations.
• 6+ years of leadership experience managing and developing high-performing teams.
• Demonstrated success managing large-scale media investments and delivering measurable business results.
• Expertise across paid search, social, programmatic, display, video, DSPs, ad-serving technologies, and marketing technology ecosystems.
• Advanced analytical capabilities with experience developing measurement frameworks, forecasting models, attribution methodologies, and performance optimization strategies.
• Strong communication with experience developing and presenting strategic recommendations and performance insights to senior leadership and executives.
• Demonstrated success managing cross functional stakeholders including agency, technology, and media partner relationships.
• Strong financial acumen, including budget management, forecasting, investment planning, and ROI optimization.
• Inclusion & Diversity
• Accessibility
• We are committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that

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