Manager, Competitive Intelligence & Strategic Analytics

Responsibilities

• Strategic Foresight & Executive Advisory:
• Transition the organization from high-volume tactical reporting to a forward-thinking strategic partner for the Leadership Team.
• Develop frameworks for monitoring long-term consumer/category shifts (e.g., ESG, urbanization, etc) and monitor competitor activity.
• Connect dots across disparate data sets to uncover "what's next", influencing the innovation pipeline and long-term planning.
• Market Opportunity & Growth Analysis:
• Analyze segment and regional share shifts to identify immediate "win now" opportunities across brands and retailers.
• Move beyond "what happened" to model the predictive financial impacts of market shifts.
• Provide deep-dive intelligence on competitor promotional shifts, price point changes, and private label encroachment to protect SMG's market leadership.
• Data Strategy & Digital Transformation:
• Architect the logic between third-party data providers (e.g., Yipit, Nielsen/Circana) and internal environments like Databricks.
• Lead the migration of ad-hoc requests to automated, "executive ready" dashboards, freeing the team to focus on high-value foresight.
• Establish data governance standards to ensure the competitive ecosystem provides "executive ready" accuracy.
• Required Technical Skills & Qualifications:
• Data Expertise: Advanced proficiency in SQL, Tableau, Snowflake, Databricks to manage the strategic data foundation.
• CPG Analytics Mastery: Extensive experience with CPG syndicated data (e.g., Nielsen, IRI/Circana, NPD, Yipit, Numerator) and advanced Power Pivot/Excel modeling.
• Strategic Acumen: Proven ability to triangulate granular data (e.g. Yipit-to-internal share) into high-stakes business recommendations.
• Retail Dynamics: Deep understanding of both the traditional brick & mortar as well as ecommerce shopping landscapes.
• Desired Attributes:
• Intellectual Curiosity: A natural drive to move beyond "hindsight" to uncover hidden market opportunities and future threats.
• Operational Agility: The ability to maintain accuracy and speed while balancing long-term strategic projects with critical tactical needs.
• Influential Communication: Exceptional ability to map complex data insights directly back to brand strategy and executive-level decision-making.
• We value the importance of family . We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy .
• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, educ

Benefits

Additional Information

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply! Role Overview: The Manager of Competitive Intelligence & Strategic Analytics will be the architect of a new era of insights at Scotts Miracle-Gro (SMG). This is a high-visibility role designed to evolve the competitive function from a reactive data utility into a strategic navigator. You will be responsible for building a "single source of truth" for category data, identifying "win now" market opportunities, and forecasting the consumer landscape. This role is built for a visionary leader who uses advanced analytics to drive enterprise-wide strategy.

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