TikTok Ads Product Strategy & Operations Manager, TikTok Shop

About the role

TikTok's Product Solutions & Operations (PSO) team aims to drive ad product growth by leading product strategy and go-to-market plans, as well as reflecting key market insights and product feedback to global product teams to improve TikTok's suite of ad products. A truly collaborative team, PSO works closely with Marketing Science, Solutions Engineering, Global Business Marketing and many more teams. Our team is agile and curious, and the place to be for problem-solvers and strategic thinkers who are not afraid to get their hands dirty. This role will cover SEA Apps, Gaming and regional Pangle.

Responsibilities

• Based on business goals, develop strategies for TikTok e-commerce /shop advertising products (including short video, live streaming, shopping mall, creatives, etc.), define business priorities, and formulate key operational strategies.
• Work closely with clients to understand the cost structure, business goals, major EC promotional moments, and marketing pain points of key market clients, and provide corresponding product solutions.
• Conduct market research, product feedback analysis, and competitive media research, while collaborating with product teams to drive product optimization.
• Partner with sales, e-commerce, product, and client operations teams to advance product GTM and market education, in order to support revenue target achievement.
• Based on business and product goals, build scalable mechanisms for e-commerce advertising and operations methodology, metric system development, and business analysis and monitoring.

Requirements

• 3+ years of experience in overseas e-commerce advertising product operations, market strategy research, or e-commerce business operations; North America market experience is preferred.
• Familiarity with mainstream internet platforms, as well as products such as auction ads, affiliate creators, and creative ecosystems; hands-on experience in ads placement & optimization is preferred.
• Strong data sensitivity and logical thinking, with the ability to independently analyze business and product opportunities.
• Solid project management experience, with the ability to lead communication for complex projects and present outcomes effectively; cross-country market project experience is preferred.
• Be open-minded and inclusive toward different cultures, show mutual respect, and communicate smoothly with teams across the globe while learning from and inspiring one another.
• Have strong self-motivation and curiosity, be passionate about the work, willing to think proactively, explore actively, and share experience openly.
• Be results-driven, boundaryless in collaboration, with strong ownership and a commitment to delivery quality.

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