Senior Demand Generation Marketer

Responsibilities

• If you have spent the last few years getting deep into attribution models, backing out pipeline math from bookings targets, and quietly building a point of view on what happens when AI reshapes how buyers find software, keep reading.
• Build and own the demand gen strategy
• Start from the pipeline and bookings targets. Back out exactly what it will take to get there: audiences, channels, offers, volume, and conversion rates at each stage.
• Build a campaign framework that matches the right message and offer to the right buyer at the right point in their journey, from problem-aware to sales-ready.
• Come with ideas and own the outcomes, what our campaigns are designed to do, know which campaigns we should run (and which we won't), when we run them, who we target, etc. Own that decision & the outcomes.
• Execute with precision
• Make sure every program targets the right people. Segment thoughtfully. Personalize where it moves the needle. Do not send the same message to everyone.
• Drive buyers toward sales readiness. Every program should have a clear answer to: what action does this prompt, and why does that action move someone closer to a sales conversation?
• Run paid media. Google Ads, display, retargeting. You set the strategy, write the brief, manage the budget, and optimize for outcomes, not impressions.
• Measure what matters and act on it
• Get deep in HubSpot. Know the fields, the workflows, the account intelligence. Know what the data is telling you about which programs are working and for whom.
• Live in Google Analytics and your paid media dashboards. Not check them; understand what is driving the movement and what is not.
• Use AI tools to pull data across sources and surface what matters faster. If you are already using Claude Code or similar tools to analyze performance data, you will fit right in.
• Report on results with clarity. What ran, what it produced, what you learned, what's changing.
• Stay ahead of where demand gen is going
• Have a view on how AI search is changing and reshaping discoverability, and what it means for how we show up when buyers are forming opinions.
• Think beyond the click. Understand dark funnel signals, brand awareness as a pipeline lever, and what it takes to build trust with a buyer before they ever raise their hand.
• Other Duties as Assigned

Requirements

• Proven experience in B2B SaaS demand gen
• 5+ years of experience in a PE-backed corporate environment.
• You've marketed software to buyers who aren't necessarily tech-savvy. You know how to meet them where they are.
• You've owned paid media budgets with real accountability to pipeline output, not just impressions or leads.
• You've worked in a growth-stage, equity-backed environment. CAC targets feel normal. The upside motivates you.
• Strong analytical and data instincts
• You can walk through your attribution model in detail, including what it can't see.
• Your opinions on measurement come from experience, not frameworks you read about.
• You use AI tools actively in your work, not as a novelty.
• A modern demand gen philosophy
• You understand that gated content and lead-nurture workflows are not a demand gen strategy on their own,
• You think about buyers as people who are forming opinions long before they fill out a form.
• You are already paying attention to how AI search changes discoverability, and you have a view on what to do about it.
• You understand that MQL actually means ready and willing to talk to a salesperson. Everything else is a leading indicator.
• The right operating style
• You move fast, communicate directly, and figure things out without waiting to be told.
• You can present data to a CEO and make it land, clearly, confidently, without noise.
• You collaborate well. You push back thoughtfully when you disagree. You commit fully once a decision is made.
• You elevate the people around you. You're not he

Benefits

Additional Information

Join rater8, voted a Great Place to Work™ by its employees since 2022! Join rater8, the healthcare industry's leader in reputation management, and become a vital part of a high-growth, Great Place to Work™ certified team. We empower over 25,000 healthcare providers and hospitals to drive sustainable practice growth by effortlessly gathering authentic patient reviews and real-time feedback. If you're ready to be a client consulting partner and thrive in a 100% fully remote environment, this is your opportunity. We are a growth-stage, investor-backed SaaS company with a small, high-accountability team. Marketing owns the pipeline. The number matters. You will know, at all times, whether we are ahead or behind.

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