WPP Media: Senior Programmatic Executive- Beirut

Requirements

• Confidence in core trading platforms, DV360, TTD and Amazon.
• Market-leading knowledge of digital advertising and programmatic ecosystem, with 1.5+ years of hands-on experience in programmatic operations & campaign management.
• A good understanding of the programmatic ecosystem which includes programmatic tech - SSPs/ ad exchanges, DSPs, ad servers, and data providers
• In-depth knowledge of media vendors, platforms, verification partners and DSPs such as Display and Video 360, the Trade Desk, Amazon, etc.
• Familiarity of running campaigns through various buying and deal types including OMP, PMP, programmatic guaranteed with the ability to differentiate each
• At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Life at WPP Media & Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com Role Summary and Impact We are seeking a highly skilled and experienced Senior Programmatic Executive to join our team. The ideal candidate will have a deep understanding of the programmatic advertising landscape, excellent analytical skills, and a proven track record of driving successful programmatic campaigns. This role involves strategic planning, execution, and optimization of programmatic media buys to achieve our marketing and business objectives. Campaign Management: Plan, execute, and manage programmatic campaigns across multiple DSPs, and other programmatic platforms. This includes setting up campaigns, managing budgets, optimizing bids, and analyzing performance. Audience Targeting: Develop and implement sophisticated audience targeting strategies using first-party, second-party, and third-party data to reach desired demographics and achieve campaign objectives. Performance Optimization: Continuously monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to maximize ROI and achieve KPIs. Platform Expertise: Maintain a deep understanding of various programmatic platforms (e.g., DV360, The Trade Desk, Amazon) and stay up to date on industry's best practices and emerging trends. Reporting and Analysis: Generate regular reports on campaign performance, providing insights and recommendations to stakeholders. Analyze data to identify trends, opportunities, and areas for improvement. Vendor Management: Collaborate with external vendors, including DSPs, data providers, and suppliers, to ensure smooth campaign execution and optimal performance. Budget Management: Manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI. Collaboration: Work closely with internal teams, to align programmatic strategies with overall business objectives. Innovation: Explore and test new programmatic technologies, strategies, and tactics to drive innovation and improve campaign performance. Development: Working with line manager and team leadership to help train and develop junior team members. Leading by example motivates and encourages those with less experience.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at wppmedia? Share your experience