Organic Growth Lead, SEO & AI Search

About the role

We treat SEO and AI Search (AEO/GEO) as one program, and we're hiring the person to own it end to end. This is a senior IC role with full channel ownership. You'll be our first and only search expert: you set the strategy, build the pages, and own the number. You'll report into Growth and work alongside performance marketing, influencer and social, engineering, and a CX team sitting on a goldmine of real customer questions. Organic is already our most efficient acquisition engine. Your job is to scale it, and to make Fleek the answer wherever second hand resellers and retailers search and ask questions, whether that's Google, ChatGPT, Perplexity, or AI Overviews. Why This Role Stands Out The AI search playbook is being written right now, and almost nobody has run it with a real P&L attached. You'll get to. This is also a builder's role, not a briefer's role. You own the website as a growth surface. You'll design and ship landing pages, and stand up programmatic templates from our own marketplace data. We care more about taste and what you can build than about how many slides you can produce. Engineering works with you on the deep technical lifts, but the day-to-day craft of the site is yours.

Responsibilities

• The number. New buyers from organic and AI search. You'll be accountable for growing organic at Fleek.
• Technical foundation. Sitemap, schema, product metadata, site speed. You define the roadmap and ship what you can yourself; engineering resource implements the rest with you.
• How You'll Work
• AI-forward by default. You use LLMs and agents daily to multiply your output: drafting, research, programmatic content pipelines, monitoring.
• Builder, not briefer. You'd rather ship the page

Additional Information

Can you help us fix the world's most broken supply chain? The fashion industry produces over 100 billion garments a year. 60% end up in landfill, not because people don't want these clothes, but because the supply chain for getting secondhand fashion from donation to resale is completely offline, manual, and broken. Fleek is fixing this. Our mission is to make secondhand the first choice. We're building the infrastructure powering the global secondhand clothing trade, through a B2B marketplace and the AI systems digitising the supply chain behind it. Through Fleek, vintage stores, online resellers, and retail buyers source graded secondhand inventory directly from wholesalers and rag houses across multiple countries. Our key enabler is FleekSort, an AI model fine-tuned on secondhand fashion, that can grade, price, and categorise items with just a photo, turning what has historically been an opaque and manual trade into a structured, searchable, and tradable global inventory layer. Since 2022, we've saved 9 million items from landfill while tripling in size year-on-year. We're backed by some of the world's best investors, including a16z, Y Combinator, and HV Capital, alongside world-class angels who helped build Depop, Shopify, and Postmates. Today, we serve thousands of resellers and retailers across the UK, Europe, and the US. With the secondhand fashion market projected to reach $350B by 2027, Fleek is building the AI-native operational and financial backbone for secondhand commerce globally. We're looking for people who want to build something that matters, and move fast doing it. Sound good? Keep reading.

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