Media Planner, Global Media
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Responsibilities
- Ensure media planning and execution ownership
- Ensure alignment with Brands objectives, target audiences, and KPIs.
- Supervise planning operations with your peers across geographical budget distribution refinement, channel mix, message, assets orchestration, audience management and placement recommendation.
- Own the communication on your plans to get alignment with your partners.
- Coordinate and be accountable for the execution of your plans across the different networks with the support of channel managers and your agencies, always aiming at excellence.
- Challenge and refine recommendations to ensure strong, data-driven thinking.
- Follow a strong reporting network providing a deep analysis of the performance of your plans and recommendation for future executions in collaboration with marketing analytics.
- Stay on top of your game and knowledge of an evolving media landscape
- Stay up to date on media trends and innovation to inform strategic direction.
- Have an appetite for tests and innovation supporting the growth of the full media planning team.
- Develop a strong data-driven thinking with a special attention to the impact your media campaigns have on the business
- Bring leadership, reliability, and a collaborative mindset with internal and external partners
- Collaborate and build a partnership mindset with your clients on the marketing objectives and long-term ambitions of the IPs you oversee.
- Be an identified point of contact for our Engagement hubs across the world on your projects and take into consideration local insights to improve your performance.
- Create an efficient collaboration with the community, social and CC team, making sure your planning aligns with your clients and your execution take the most from player signals and creator programs.
Requirements
- You hold a business school degree or equivalent, you have a first experience in a planning position. An international dimension is a plus.
- You have a good technical knowledge of Online Media tools: Ad server, DSP, Conversion APIs, Business Managers (Google Ads, META Business Manager, ...).
- You are an expert in online marketing mechanics and advertising practices. Most especially, you show strong interest in performance marketing practices and data management and analytics.
- You are very rigorous, data oriented and excellence driven.
- An interest in video games and the entertainment industry will be a plus to deliver strong value-added analysis and recommendations.
- Finally, you are always informed of new trends in the advertising landscape, CRM and social media.
- You speak English fluently.
- Additional Information
- Ubisoft's perks
- 💰 Profit Sharing, yearly company saving plan. 25 paid time off + 12 additional paid days off. 50% of your transportation pass is paid by the company, lunch vouchers (9€/day), healthcare for you and your family, and lots of Ubisoft additional perks.
- 👶 Maternity leaves of 20 weeks, paternity/co-parental leaves of 7 weeks.
- 📍 Our office is located in Saint Mandé, (Metro line 1, Saint Mandé station). Gym available in the building.
- Recruitment process
- [30 minutes]: visio call with a Recruiter,
- [60 minutes]: interview with the manager of the role and a Recruiter,
- [30 minutes]: Discussion with the VP
- Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers' community.
- Contract: PermanentWork flexibility: Office-based
Benefits
Additional Information
Company Description Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin's Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you're passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown! Job Description At Ubisoft Global Publishing your main mission will be to define the media strategy and manage media campaigns for the HD business globally on a share of the Ubisoft portfolio. You will act as a paid media supervisor on several IPs of the Ubisoft HD portfolio, ensuring high-quality planning recommendations, campaign executions and analysis and effective collaboration with your peers in Global Publishing.
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