Social Media Specialist

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . At Burson , we help brands and organizations communicate with clarity, creativity, and impact. As part of a global communications network, we bring together expertise across corporate reputation, public affairs, and digital to shape conversations and drive meaningful engagement. We're looking for a Social Media Specialist to join our Toronto team. If you are interested in joining a group of passionate brand builders and working with some of the world's most well-respected brands, we want to hear from you. This is an exciting opportunity to execute programs within the Consumer social space, while also working alongside an ambitious and growing national team. Our ideal candidate is a social native, tapped into emerging social trends, a deep understanding of the algorithm, is culturally fluent, and can create social-first written and visual content (captions, Reels, TikToks). We are looking for someone who loves what they do, values different perspectives, brings energy to their work and is excited to roll up their sleeves to help push our work even further. This is a hands-on role for someone who is passionate about content, digital trends, and community engagement, and eager to grow in a fast-paced agency environment.

Responsibilities

• Support the development and execution of social media strategies across client accounts
• Create and publish engaging content across social platforms, such as Instagram and TikTok
• Manage day-to-day community engagement, including monitoring comments and responding in a timely and on-brand manner
• Conduct social listening and support reporting, helping identify insights and opportunities
• Stay up to date on digital trends, platform updates, and emerging formats
• Collaborate with internal teams (PR, creative, influencer, digital) to support integrated campaigns
• What You Bring
• 3-5 years of experience in social media, digital marketing, or communications (agency experience is a plus)
• Strong understanding of social platforms and content best practices
• Excellent writing and communication skills
• Social content creation skills
• A creative mindset and attention to detail
• Familiarity with social media tools (e.g., Sprout, Hootsuite, Meltwater) is an asset
• Ability to manage multiple priorities and work in a fast-paced environment
• #LI-YA1
• You belong at Burson:
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