Director, CX Optimization & Experimentation

About the role

Kensington Tours is seeking a highly analytical and strategic Director, CX Optimization & Experimentation to lead the evolution of our digital acquisition and customer experience across digital properties and traveler touchpoints. This senior leadership role is for a data-driven optimization expert who combines quantitative rigor with customer-centric thinking. Partnering closely with the Senior Director, Web & Optimization, you will lead end-to-end experimentation strategy across ideation, UX design, execution, analysis, and rollout of winning experiences. The ideal candidate brings deep experience leading statistically rigorous CRO and experimentation programs within high-traffic digital environments. You are equally comfortable analyzing behavioral data, designing in Figma, interpreting multivariate test results, and partnering cross-functionally to operationalize winning experiences across Marketing, Sales, Product, and Engineering. This role is both strategic and hands-on executing directly while building the experimentation foundation and infrastructure that a future team will scale.

Responsibilities

• Maintain and contribute to the CX optimization and experimentation roadmap across kensingtontours.com and all digital acquisition experiences.
• Ideate, design, execute, and scale statistically rigorous A/B and multivariate experiments across landing pages, forms, acquisition funnels, itinerary experiences, and lead generation flows.
• Translate quantitative and qualitative insights into strategic hypotheses, testing frameworks, and prioritized optimization initiatives.
• Create wireframes, UX concepts, prototypes, and test variants in Figma grounded in user behavior, analytics, and conversion best practices.
• Lead end-to-end experimentation execution including test planning, QA, launch validation, analysis, significance evaluation, and recommendation development.
• Analyze traveler behavior using web analytics, Amplitude, session replay tools, heatmaps, conversion funnels, attribution models, and behavioral segmentation.
• Partner closely with Marketing Analytics to apply statistical analysis, probability modeling, funnel analytics, and customer behavior analysis to uncover optimization opportunities and predict conversion outcomes.
• Drive optimization initiatives focused on increasing conversion rates, reducing friction, improving lead quality, and maximizing customer lifetime value.
• Collaborate cross-functionally with Marketing, Engineering, UX, SEO, Content, and Sales teams to operationalize winning experiences and support organizational change management for implemented variants.
• Work closely with Sales and business stakeholders to ensure experimentation outcomes align with operational realities, traveler expectations, and lead quality objectives.
• Establish experimentation governance, KPI frameworks, testing methodologies, statistical standards, and reporting practices across the organization.
• Present experimentation strategy, analytical findings, and business recommendations to senior leadership and executive stakeholders.
• Champion a culture of experimentation, continuous learning, and evidence-based decision-making across the organization.
• What You Bring
• 8-10+ years of experience leading digital experimentation, conversion rate optimization (CRO), behavioral analytics, growth optimization, marketing analytics, or performance-focused UX strategy within complex digital organizations.
• At least 5 years leading and owning a growth program or product strategy in fast-moving or ambiguous environments where you are expected to adapt quickly
• Proven success building and scaling experimentation programs with measurable business impact across high-traffic digital properties and multi-step acquisition funnels.
• Deep hands-on expertise running statistically rigorous A/B and multivariate testing programs, with strong understanding of statistical significance, confidence intervals, regression analysis, probability modeling, hypothesis testing, sample sizing, incrementality, and experimentation methodologies.
• Strong analytical and quantitative background in statistics, mathematics, economics, engineering, behavioral science, data science, or related disciplines.
• Demonstrated ability to operate strategically while remaining highly execution-oriented in fast-paced, ambiguous, and evolv

Additional Information

At Range Group we believe in the power of the professional travel advisor. We represent over $4.5 billion in annual travel sales. All our investments stem from a common thesis, that travel advisors add real value to a trip. Travel advisors when equipped with technology and 24/7 support are irreplaceable. Equally important is our philanthropy. Range Foundation channels 10% of group profits to social impact. From exploration grants, improved access to education, new discoveries on sea and land, cultural infrastructure, and helping our global neighbors in times of need - we are investing to build a better future.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at range? Share your experience