Senior Strategist, Business Solutions

About the role

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today. At Horizon Next, we understand the value that different perspectives can b ring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Responsibilities

• 4 0% Strategic Planning
• Assist in the development of sound, strategic media plans with guidance/input from Supervisor, all based on client direction and an understanding of media principles
• Responsible for analysis of consumer research and competitive intelligence findings by junior team
• Collaborate on the development of POVs for new media opportunities on an ongoing basis
• Partner with junior and senior team members to generate presentation decks, put together final draft of presentation, participate in presenting to clients
• Continue to strengthen understanding of media strategy and applications, proactive in taking part in internal training & development opportunities
• Manipulate and analyze large datasets including TV attribution models and their outputs; collaborate on reporting for all traditional channels to providing insights and implications, create reports to showcase findings
• 2 0% Account Management
• Build and strengthen relationships with core clients and industry partners by serving as a Horizon Next contact
• Own and ensure accuracy of billing, budgets and flowcharts
• 20% Internal Relationship Management
• Manage day to day team projects, proof junior team member's work, manage timelines and deliverables for internal and cross functional teams
• 20% Mentorship & Guidance
• Oversee junior team member's engagement & interactions with other Horizon Next departments (i.e. Investment, Traffic, Operations)
• Guide Assistant(s) and/or Strategist(s) growth within Horizon Next and the industry at large, providing education on best practices and media principals
• Contribute to performance reviews of junior team members identifying strengths and areas for growth
• Participate in the interview process for Assistant/Strategist roles

Requirements

• A strong writer, presenter and communicator
• A left and right brain thinker - a data powered strategist
• A collaborative, team-oriented worker with strong time management and organization skills
• A problem solver with the ability to develop creative solutions
• Detail oriented with commitment to follow through
• N imble and flexible with ability to succeed in a fast-paced environment
• A strong team player, willing to roll up your sleeves
• Excited to mentor and teach team members
• A supporter of and advocate for diversity, equity and inclusion
• Preferred Skills & Experience
• 1.5 + years previous media planning experience
• U nderstanding of advanced analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
• Robust p roficiency in basic functions within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
• Certificates, Licenses and Registrations
• This role does not require certificates, licenses or registrations
• Physical Activity and Work Environment
• This role does not require any physical activity
• #LI-LT1 #HN #LI-Hybrid
• Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, cit

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