Growth Marketing Manager, Boston Hybrid

About the role

As a Growth Marketing Manager, you will be at the centre of our demand generation efforts, driving scalable growth across business units. Acting as the engine of top‑of‑funnel performance, you will shape how we generate pipeline, improve conversion, and measure marketing impact. You will work in close collaboration with marketing and sales teams to translate business priorities into structured, effective campaigns, while building the processes and tools that enable consistent and measurable marketing execution.

Responsibilities

• You will take ownership of how campaigns are planned, executed, and optimised, introducing scalable processes and improving efficiency through automation. Events and tradeshows will also be part of your scope, used as strategic levers to drive engagement and business growth.
• A key part of your role will be to manage the end-to-end lead lifecycle, from capture through nurturing and conversion, continuously improving funnel performance using data and insights.
• You will also oversee marketing technologies and data, ensuring strong integration between platforms such as HubSpot and Salesforce, and enabling clear reporting and performance tracking.
• What You Bring
• You bring a solid background in demand generation, growth marketing, or marketing operations, with the ability to combine strategy and execution in a fast-paced environment.
• 8-10 years of experience in demand generation, growth marketing, or marketing operations, ideally in a B2B environment
• 3-5 years of hands-on experience with marketing automation platforms (such as HubSpot) and CRM systems (e.g. Salesforce)
• 3-5 years of experience managing website strategy as a growth channel, including SEO/GEO, conversion rate optimization (CRO), user experience, and content-led demand generation
• Proven ability to design and optimise multi-channel campaigns that drive pipeline and conversion
• Experience managing the full lead lifecycle, including segmentation, scoring, and nurture programmes
• Strong analytical mindset, with the ability to translate data into actionable insights
• Travel Expectations: Regular ~25%; Including weekends as needed
• Beyond your technical expertise, you are a collaborative and results-driven professional. You are comfortable working cross-functionally, influencing stakeholders, and navigating a global environment with multiple priorities.
• EEO Policy Statement
• Pay Transparency:
• The base salary range for this role is:
• $103,600.00-$176,400.00/Annual

Benefits

Additional Information

We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further - Haemonetics is your employer of choice. Job Details

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