Senior Product Marketing Manager, GTM Strategy Supplier Network

About the role

We are looking for a rare operator strategist: someone who can develop the full go-to-market blueprint for our supplier network within the accounts payable (AP) process - and then roll up their sleeves to execute it. This role sits at the intersection of product, marketing, sales, and finance, and serves as the connective tissue in how we scale supplier onboarding, adoption, and network-driven value as we expand upmarket. You will define how supplier network capabilities are positioned, packaged, sold, and launched, balancing the needs of a two‑sided network: AP teams buying the platform and suppliers engaging with it. This is a high-impact, high-visibility role with direct influence on growth and revenue outcomes.

Responsibilities

• Market Strategy & Segmentation
• Define and maintain TAM / SAM / SOM models for Supplier Network opportunities, including supplier counts, payment volumes, and monetization potential
• Define and continuously refine Ideal Customer Profiles (ICPs) for suppliers based on size, industry, payment preferences, and enablement readiness
• Identify whitespace opportunities to expand supplier adoption and penetration
• Lead competitive analysis focused on supplier networks, payment acceptance models, differentiation strategies, and market positioning advantages
• Positioning & Messaging
• Own positioning and messaging for Supplier Network capabilities within the AP workflow
• Develop clear value propositions for:
• Buyers (faster onboarding, higher digital payment adoption, visibility and control)
• Suppliers (faster payment, choice, reduced friction, scalable acceptance)
• Articulate network effects and benefits in a way Sales and customers can easily understand
• Pricing, Packaging & Promotions
• Partner with Product and Finance to define pricing and packaging tied to supplier network value
• Design promotional offers, deal structures, and competitive win-back programs in collaboration with Sales
• Help establish clear GTM guardrails around network monetization and incentives
• Go-to-Market Execution
• Lead end-to-end GTM planning and launches for supplier network features and programs
• Develop launch playbooks aligned across Product, Marketing, Sales, Customer Success, and Revenue Operations
• Define and track success metrics tied to network health and adoption (e.g., activation, engagement, penetration) and iterate GTM strategy based on pipeline and win/loss data
• Sales Enablement
• Develop sales narratives, pitch frameworks, and ROI tools focused on selling network value
• Enable Sales to confidently position supplier experience and adoption
• Partner with Sales Enablement to operationalize content
• Cross-Functional Leadership
• Align stakeholders on GTM strategy, prioritization, and readiness before every launch or campaign
• Act as the GTM quarterback for Supplier Network initiatives across Product, Sales, Finance, Demand Gen, Rev Ops, and Marketing
• Present GTM plans, adoption insights, and performance results to executive leadership

Requirements

• The Profile We're Looking For
• MBA preferred; highly analytical and comfortable in spreadsheets as much as slide decks
• You understand GTM holistically - not just marketing, but how it connects to sales motion, pipeline generation, and revenue outcomes
• You're a strategic thinker who executes; you don't hand work off - you build it, ship it, and measure it
• You move fast. You thrive in environments where speed matters and ambiguity is the norm
• You're competitive by nature - you study the market, know the players, and are motivated to win
• You aspire to a Chief Strategy Officer, CMO, or CRO seat and see this role as your proving ground
• Required Qualifications
• 5-8+ years of experience in product marketing, GTM strategy, or a hybrid strategy/marketing role at a B2B SaaS company
• Demonstrated experience owning positioning, messaging, and launch execution - not just contributing to them
• Strong analytical skills: comfortable with TAM modeling, cohort analysis, win/loss analysis, and pipeline metrics
• Experience developing sales enablement materials that are actually used by reps (scripts, battle cards, ROI tools)
• Proven cross-functional leadership: you've aligned sales, product, and finance behind a GTM plan
• Fintech, payments, AP automation, or CFO-persona experience is a strong plus
• MBA from a top-tier program preferred; exceptional candidates without an MBA will be considered
• Why This Role, Why Now
• Supplier experience and network scale are core differentiators in AP buying decisions
• You'll own a foundational growth lever with direct impact on revenue and expansion
• High executive visibility with real ownership, not just influence
• A career‑defining opportunity for candidates on a path toward CMO, CRO, or Chief Strategy Officer roles
• About AvidXchange
• AvidXchange is a leading provider of accounts payable ("AP") automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology com

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