Marketing Manager LATAM

About the role

Rain makes the next generation of payments possible across the globe. We're a lean and mighty team of passionate builders and veteran founders. Our infrastructure makes stablecoins usable in the real-world by powering card transactions, cross-border payments, B2B purchases, remittances, and more. We partner with fintechs, neobanks, and institutions to help them launch solutions that are global, inclusive, and efficient. You will have the opportunity to deliver massive impact at a hypergrowth company that is funded by some of the top investors in fintech, crypto, and SaaS, including Sapphire Ventures, Norwest, Galaxy Ventures, Lightspeed, Khosla, and several more. If you're curious, bold, and excited to help shape a borderless financial future, we'd love to talk. Our Ethos We believe in an open and flat structure. You will be able to grow into the role that most aligns with your goals. Our team members at all levels have the freedom to explore ideas and impact the roadmap and vision of our company. Rain is hiring a Marketing Manager - LATAM to localize and scale our go-to-market across Latin & South America. You'll be the region's first dedicated marketer, collaborating with BD and Global Marketing (NYC) to grow Rain's partnerships with scaled crypto apps, neobanks, fintechs, and regional banks. This is a full-stack B2B role: you'll refine target account lists, shape the narrative for the region, and run the mix-events, content, partner marketing, market-specific activations, product marketing/sales collateral, paid campaigns, and PR. You'll operate as an IC at first while building a foundation (competitive research, localized messaging, playbooks, and repeatable programs), with the possibility to hire specialized freelancers/agencies and full-time staff over time. You'll collaborate closely with HQ (NYC) to keep the brand consistent, while tailoring for local realities.

Responsibilities

• Regional GTM & planning. Build the LATAM marketing plan tied to pipeline and revenue targets; define objectives, budgets, and quarterly calendars
• Target account strategy. Partner with BD leadership to refine ICPs and named account lists; run ABM campaigns and outreach plays by segment (exchanges, neobanks, fintechs, banks)
• Partner & field marketing. Design co-marketing with strategic partners (announcements, case studies, webinars, in-person events); equip BD with region-ready plays
• Localization & product marketing. Translate and adapt messaging, proof points, one-pagers, pricing narratives, and demos for local buyers; maintain a regional message house
• Content for the region. Produce market-specific explainers, regulatory primers, and customer stories that educate enterprise buyers on onchain payments
• Events & activations. Own LATAM event strategy (flagship conferences, roadshows, private roundtables); drive pre/during/post programs and measurable ROI
• Comms & PR. Coordinate regional PR/earned moments with HQ comms and agencies.
• Measurement. Be accountable for pipeline influence in-region; report insights and iterate quickly
• Enablement. Build regional sales decks, talk tracks, objection handling, and case studies
• Agency & vendor management. Source and manage regional specialists (events, creative, PR, translators, etc.)
• Feedback loop. Bring market signal (customer pain, regulatory shifts, competitors) back to HQ to sharpen Rain's overall strategy

Requirements

• 7-10 years in B2B marketing, with meaningful time operating in LATAM fintech, payments, or adjacent infrastructure
• Comfortable starting from first principles, creating clarity, and shipping programs solo before scaling
• Strong grasp of ABM and how marketing fuels enterprise deals; you set KPIs and own outcomes
• Can translate technical concepts (stablecoins, on-chain payments, APIs, compliance) into clear value for executives and product leaders
• Full professional proficiency in Spanish; Portuguese strongly preferred. Strong written skills for localization
• Cross-functional partner. Thrives working with BD, Product, Legal/Compliance, and Design across time zones
• Practical fluency with CRM/marketing automation, analytics, and AI content/translation workflows
• Based in LATAM (or ability to frequently travel to the region); willing to travel ~25-40% for partners and events
• Nice to have, but not mandatory
• Track record building B2B marketing plans 0→1
• Experience marketing to banks and regulated institutions in LATAM
• Network among regional media, communities, and event organizers
• Experience commissioning original research or market surveys for credibility and demand gen
• Managed external agencies and built small, high-leverage teams
• Things that enable a fulfilling, healthy, and happy experience at Rain:
• Unlimited time off 🌴 Unlimited vacation can be daunting, so we require Rainmakers to take at least 10 days off.
• Flexible working ☕ We support a flexible workplace. If you feel comfortable at home, please work from h

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