Research & Insights Analyst

About the role

Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible for everyone. With complete prescription pairs starting under $10, Zenni offers adults and children the freedom to see clearly and express themselves through a wide selection of high-quality prescription glasses, sunglasses, protective eyewear, and non-prescription frames - curated with fashion, function, and style in mind. Based in the San Francisco Bay Area, Zenni has redefined the traditional retail model, emerging as the premier destination for online eyewear in the United States while surpassing 70 million frames sold globally. Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Columbus Crew, Monster Jam, WWE, Team Liquid, and more. Zenni has collaborated with designers and tastemakers on exclusive collections, including Chase Stokes and George and Claire Kittle. For more information, visit zenni.com . Zenni's Research Team is looking for a Research & Insights Analyst to be the team's dedicated analytical specialist. You will own the quantitative methods, statistical rigor, and data-driven insights that inform decision-making across the organization - from audience strategy to product development and marketing. This role reports to the Sr. Director, Product Marketing & Research and partners cross-functionally with Data Engineering, AI/ML, Marketing, Product, Brand, Merchandising, CRM, and the Executive Team. If based in the Bay Area, this role requires occasional in-office presence.

Responsibilities

• Conduct quantitative consumer research, e.g., design surveys, AB testing, develop sampling strategies, and conduct statistical analyses that drive strategic decisions
• Own audience segmentation and persona development, including data modeling, behavioral clustering, and ongoing validation
• Conduct pricing, revenue, and product performance analytics to highlight opportunities for growth
• Translate and present complex data into clear, actionable insights and recommendations for both technical and non-technical stakeholders
• Serve as the team's methodological authority on all quantitative research, ensuring rigor, validity, and reproducibility
• Collaborate with Data Engineering, AI/ML, Paid Marketing and Finance to connect research insights with internal datasets to identify research topics
• Contribute to the team's research roadmap and support cross-functional ad hoc requests

Requirements

• 4-7 years of experience in quantitative research, consumer insights, market research, or applied analytics
• Strong foundation in statistical methods (e.g., hypothesis testing, regression, cluster analysis, bootstrapping, effect size measurement)
• Proficiency with survey platforms (e.g., Qualtrics) and statistical tools (e.g., R, Python, SPSS)
• Ability to communicate quantitative findings clearly to non-technical audiences
• Bachelor's degree in a quantitative discipline; Master's or PhD preferred
• Experience with audience segmentation or persona development at scale
• Familiarity with pricing research methodologies (e.g., conjoint, Van Westendorp)
• Background in e-commerce, DTC, retail, or consumer products
• Experience with digital analytics platforms (e.g., ContentSquare, Google Analytics)
• Bay Area-based candidates are preferred!
• U.S. Perks & Benefits:
• Annual bonus program
• 100% employer-paid medical, dental, and vision (dependent coverage capped at $300/month)
• Life, AD&D, and disability coverage (with optional add-ons)
• 401(k) with up to 4% match
• Comprehensive wellbeing programs (mental, physical, emotional support)
• Lifestyle Spending Account (wellbeing + learning)
• Work-from-home stipend (for eligible roles)
• Generous PTO in addition to our Week of Zen - the time between Christmas and New Year's to relax and recuperate
• Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
• Family forming & fertility support and services through Maven
• Annual Zenni Gift Card - to use towards our products!

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