Head of Market Strategy APAC

About the role

The Head of Market Strategy APAC drives the development and execution of regional market strategy by translating market, competitive, and customer insights into actionable growth initiatives. This role bridges local market needs with regional strategy, shaping innovation pipelines, go-to-market approaches, and sales enablement to deliver measurable business impact across APAC. As a people leader, the role builds and develops a high-performing team aligned with the regional business agenda.

Responsibilities

• Identify and align prioritized markets in APAC and develop strategic market development plans to drive regional growth.
• Lead the APAC Market Strategy team in monitoring and analyzing regional market trends, competitive dynamics, customer insights, and emerging technologies, leveraging both internal and external sources to inform strategic decision-making.
• Assess and validate market opportunities based on ability to win, translating insights into the innovation pipeline and actionable go-to-market assets, including industry, target device, and application mapping, to enable regional sales effectiveness.
• Develop compelling value propositions and customer-focused selling stories for hero applications to accelerate sales engagement and expand market penetration.
• Develop aggregated regional execution plans, in collaboration with the Global Market Strategy teams, with a focus on both cross-regional and regionally prioritized markets.
• Bridge local market insights with global strategy by incorporating critical customer feedback and turning global initiatives into measurable regional impact.
• Set clear team objectives, KPIs, and performance expectations aligned with the APAC business agenda.
• Lead, motivate, and develop a high-performing team, monitoring progress, coaching for improvement, and driving accountability.
• What makes you a good fit
• Degree in Business, Marketing, Engineering, Strategy, or related fields.
• Fluent in English, both written and spoken. Additional languages are a plus.
• Minimum 10 years of relevant experience in market development, strategy, or leadership roles, preferably in B2B; international experience is a plus.
• Strong market knowledge with the ability to translate customer insights into actionable business strategies.
• Demonstrated business acumen and strategic thinking, with the ability to challenge the status quo.
• Excellent communication, interpersonal, and collaboration skills to work effectively across functions and geographies.
• Proven leadership skills: ability to set direction, motivate teams, and drive accountability.
• Self-starter with a results-driven mindset and strong project ownership.
• Highly organized with the ability to manage multiple initiatives simultaneously.
• Proven experience in market strategy roles; prior experience at a consulting firm is a strong plus.
• Some perks of joining Henkel
• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Outpatient Medical and Specialist Coverage for employees and eligible dependents
• Life, Hospital, Personal Accident Insurance Coverage
• Flexible Benefits covering Dental, Vaccination, Eye screenings etc for employees and eligible departments.
• Access to company products at discount

Additional Information

About Henkel Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market - across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2021, Henkel reported sales of more than 20 billion euros and an adjusted operating profit of about 2.7 billion euros. The company employs more than 52,000 people globally - a passionate and highly diverse team, united by a strong company culture, a common purpose, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel's preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com.

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