Senior Manager, Community Marketing

About the role

At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you'll fit right in.

Responsibilities

• Define vision and strategy for community marketing programs, aligning with broader marketing and business priorities
• Contributing to broader marketing roadmap and planning processes, bringing an opportunity lens to org-level prioritization and resource decisions.
• Lead large, cross-functional community initiatives from concept through execution, driving measurable outcomes
• Use community insights, data, and industry best practices to guide investment decisions and evolve the program over time
• Shape org-wide thinking on community and advocacy, integrating community strategy across marketing, revenue, customer success, and product functions
• Oversee a portfolio of community programs - including advocacy, storytelling, and member engagement - ensuring quality and coherence
• Establish and evolve community systems, frameworks, and best practices that can scale with the organization
• Own team and program budgets, managing resources with a clear understanding of ROI and business impact
• Drive community marketing KRs and long-term impact metrics, reporting progress to senior leadership and key stakeholders
• Align teams and leaders around community strategy and long-term priorities through clear communication and stakeholder management
• Communicate project goals, progress, and impact to cross-functional stakeholders and senior leadership
• Shape org-wide approach to community and advocacy, integrating co-marketing initiatives across marketing, product, sales and other functions to impact business results
• Foster strong team collaboration and a culture of excellence, inclusion, and continuous learning
• Manage a team of ICs, setting clear expectations, developing talent, and building l

Requirements

• Your Success Profile
• As Senior Manager, Community Marketing , success looks like:
• Defining and executing a multi-year vision for community marketing programs that drives measurable long-term impact
• Building and scaling high-performing teams, including two ICs, while developing leadership capability across the function
• Owning community marketing KRs and being accountable for both short-term results and long-term community health metrics
• Shaping org-wide thinking on community and advocacy, influencing how the broader marketing organization integrates community into its strategy
• Aligning teams and senior leaders around strategy and long-term priorities through clear, compelling communication
• Using community insights and data to guide strategy and investment decisions, demonstrating ROI of community programs
• Overseeing multiple programs and managers while maintaining quality, coherence, and impact across all community initiatives
• Partnering with executive leadership on community strategy and serving as the internal authority on community best practices

Benefits

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