Manager, Performance Marketing, Paid Social

About the role

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

Responsibilities

• This role is based in San Francisco.
• Own end-to-end LinkedIn and Meta campaign strategy, build, and optimization across the funnel (awareness, consideration, conversion).
• Design and scale audience enrichment frameworks to effectively target SMEs and mid-market segments - leveraging firmographic, behavioral, and CRM-based signals.
• Collaborate with Product Marketing to map content and creative to each buying stage and audience cohort.
• Manage pacing, bid strategies, and budget allocation to deliver performance within CAC and ROI targets.
• Maintain campaign QA, naming conventions, and tracking integrity (UTMs, pixels, offline conversions).
• Build and maintain audience architectures using first-party CRM data, lookalikes, and retargeting pools.
• Partner with RevOps and Analytics to develop audience segments sourced from Salesforce and Marketo, ensuring alignment with sales territories and lifecycle stages.
• Use SFDC reports and Marketo Smart Lists to enrich or suppress audiences, ensuring campaign relevance and lead quality.
• Query campaign and CRM data using SQL or data tools (e.g., BigQuery, Snowflake, Looker) to identify patterns and optimization opportunities.
• Test new audience and data onboarding approaches (e.g., Clearbit, 6sense, ZoomInfo, or LinkedIn Matched Audiences).
• Build a structured testing roadmap across creative, bidding, and audience strategies.
• Analyze funnel metrics (CTR, CVR, MQL-to-SQL, pipeline contribution) and surface actionable insights.
• Run incrementality, brand lift, or geo-lift studies to measure true business impact.
• Partner with analytics to refine attribution visibility and improve full-funnel ROI reporting.
• Collaborate with Performance Strategy, Creative, and Regional Marketing to localize global frameworks.
• Partner with Sales and RevOps to ensure alignment on lead routing, scoring, and follow-up SLAs.
• Work with Finance and Data teams to reconcile spend, pacing, and forecast models.
• Serve as the internal SME for LinkedIn and Meta best pr

Additional Information

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.

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