Integrated Marketing, External Communications - PR

Requirements

• Bachelor's degree in marketing, business, communications, advertising, or a related field.
• 4-6 years of experience in integrated marketing or external communications.
• Strong project management and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• MBA or advanced degree in business or marketing.
• Experience in the consumer electronics or technology industry.
• Familiarity with CRM, social media, and digital media marketing.
• Strong communication and collaboration skills for working in a dynamic, matrixed organization.
• #LI-SZ1
• Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
• Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
• To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.
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• Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
• Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Benefits

Additional Information

Position Summary This role is not eligible for immigration sponsorship. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States-investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Role and Responsibilities This role focuses on developing and executing integrated marketing and external communications strategies in Plano, Texas. The role will collaborate with cross-functional teams to create cohesive PR campaigns, optimize brand presence, and enhance customer engagement across multiple channels. Roles & Responsibilities : Develop and execute integrated marketing strategies to drive brand awareness and customer engagement. Collaborate with PR and brand marketing teams to establish creative assets (e.g., photography, logos, key visuals, messaging) and delivery schedules. Manage external communications initiatives to ensure alignment with Samsung's brand standards and communication priorities. Analyze market trends and customer behavior to inform marketing strategies and optimize campaign performance. Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.

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