Business Analytics Manager - Marketing & Customer Analytics

Responsibilities

• Lead a team of analysts to setup and go-live readiness for the Marketing Communications Data Domain.
• Define and maintain the domain data universe, including scope, ownership, critical data elements, and supporting standards.
• Establish governance rules for applications, systems of records, data usage, and related processes.
• Implement and maintain required controls in partnership with Risk, Data Domain Management, and control owners.
• Drive standards for metadata, documentation, issue management, and process consistency.
• Partner across Marketing, Product, Technology, Analytics, and Risk to align requirements, resolve issues, and support domain adoption.
• Translate business and control requirements into clear plans, milestones, and stakeholder updates.
• Lead team operations supporting governance, documentation, workflow management, and execution discipline
• Manage BAU/ad-hoc data pipelines and transition into the production environment within the Data Domain
• Preferred Skills and Experience:
• 5+ years of experience in data management, data governance, data engineering, or a related field.
• 3+ years of leadership experience, including managing cross-functional work and driving execution through others.
• Experience leading governance, controls, or data operating model initiatives in a complex or highly regulated environment.
• Strong understanding of data governance, metadata, lineage, controls, issue management, and data quality practices.
• Experience working with enterprise governance processes, critical data elements, and domain-based data management concepts.
• Familiarity with tools used for workflow, documentation, controls, and collaboration, such as Jira, Confluence, Archer, GitHub/Co-Pilot, Python and SharePoint.
• Strong communication, stakeholder management, and structured problem-solving skills.
• PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.
• PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
• Job Description
• Manages the development, implementation and support of business analytics initiatives and projects. Leads a team of Business Analytics Consultants and may manage managers.
• Identifying, sizing, planning and prioritizing opportunities for processes or performance management through analytics.
• Assessing the scope and resources required of various analytics projects to define necessary resources.
• Manage key performance metrics and communicate operational challenges.
• Monitoring and communicating key performance metrics and operational challenges.
• PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
• PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:
• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decisio

Additional Information

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Analytics Manager within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization, you will be based in Pittsburgh or Philadelphia, PA, Wilmington, DE, Cleveland, OH or Tysons Corner, VA. Role Overview: PNC is seeking a leader to stand up and operationalize the Marketing Communications Data Domain for the organization. This role will be responsible for driving year-end go-live readiness by defining the data universe, establishing rules for applications and systems of records, implementing required controls, and building a sustainable governance model. The ideal candidate combines strong data governance and delivery experience with the ability to lead cross-functional work across marketing, line of business, technology, and risk partners.

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