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Senior Growth Marketing Manager (m/f/d)

External
buynomics logoBuynomics · Europe
Full-timeOn-site1mo ago30+ days old, may be filled
ForecastingHubSpotMoveSalesforceSEO
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Responsibilities

  • Growth & Channel Strategy
  • Own demand generation strategy for enterprise accounts across the full buying journey, from activation to expansion: channel mix, budget allocation, experimentation roadmap, and performance targets
  • Lead multi-channel execution across paid (LinkedIn Ads, search, social) and organic (email, SEO, AEO), testing, learning, and scaling what works
  • Set audience segmentation strategy and targeting logic for enterprise B2B accounts
  • Pipeline Ownership
  • Own pipeline generation targets in close partnership with Business Development, Sales, and RevOps, taking full accountability for the numbers
  • Design nurture programs across long B2B sales cycles and drive expansion within existing accounts through targeted re-engagement campaigns
  • Optimize conversion flows from first touch to closed-won, reducing friction at every stage of the funnel
  • Own attribution, reporting, and pipeline forecasting; track CPSQL and conversion rates, and turn data into decisions
  • Marketing Operations & AI
  • Own and scale the automated marketing engine: HubSpot/Salesforce workflows, account prioritization logic, and clean data infrastructure
  • Apply AI pragmatically across the growth stack (enrichment, segmentation, personalization, and testing) to move faster and at greater scale

Requirements

  • 5+ years in B2B growth or demand generation, ideally in SaaS or a fast-moving startup
  • Strong hands-on experience with LinkedIn Ads (must-have) and a track record of driving pipeline, not just leads
  • Proven ability in scaling demand generation across EMEA and North America, with exposure to enterprise B2B buying journeys across both regions
  • Experience owning a demand generation budget with accountability for pipeline outcomes
  • A systems thinker: you can map a funnel, spot the bottleneck, and fix it
  • Strong analytical skills, comfortable with attribution models, cohort analysis, and pipeline forecasting
  • Hands-on experience with HubSpot and/or Salesforce
  • Practical experience with AI-assisted workflows
  • You move fast, take ownership, and don't wait to be told what to do
  • Fluent in English (C1 or higher), written and spoken

Benefits

A vibrant, international, and diverse work environment.Flexible work options: remote within the EU with occasional visits to our Cologne HQ or Barcelona office or a hybrid setup in one of these locations.A dedicated learning budget to support your professional growth and development.Local language lessons (Germany and Spain)Health and fitness benefits (Germany and Spain)Personal and professional growth opportunitiesRegular company eventsTo ensure a smooth and efficient process and that no applications are overlooked, please apply directly to the role. While we'd love to respond to everyone who reaches out, applying ensures that your application is properly tracked and considered.Health insuranceRemote work optionsFlexible schedule

Additional Information

About Buynomics: Buynomics is the next-generation SaaS company in pricing and product optimization. It employs large-scale simulation technologies to digitize customers and predict their purchase behavior - in any environment. Our clients use Buynomics to make data-driven decisions about their current and new products, overall portfolio structure, pricing, promotions, trade terms, and more, 100x faster and more precisely than every other solution. Our mission is to enable transparent, customer-centric commercial decisions. We're building the operating system for commercial strategy, providing companies with a single source of truth for all market-facing questions related to pricing, products, and promotions.

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