Manager Marketing

Responsibilities

• Campaigns & Seasonal Calendar
• Plan and execute the Food & QC annual seasonal calendar (Ramadan, Back-to-School, National Days, sports moments, etc.) with clear hypotheses, budgets, and ROI targets.
• Build campaign playbooks and A/B tests (offers, creatives, channels, landing flows) to improve conversion and basket size.
• ROI & Performance Management
• Own channel mix, budgets, and forecasts across paid, owned, and earned; optimize for ROAS, CAC, LTV, payback period, and voucher efficiency.
• Implement rigorous post-mortems and incrementality measurement (geo-tests, holdouts).
• Customer Segmentation
• Define actionable segments (new, dormant, high-value, category explorers, QC-first, etc.) and design journeys to improve activation, frequency, and retention.
• Partner with Analytics to build cohorts and propensity models for upsell/cross-sell (e.g., Food → QC).
• CRM / Lifecycle Marketing
• Own CRM strategy and execution (push, in-app, email, SMS, WhatsApp), including journey orchestration, triggers, and personalization.
• Manage creative/offer testing and guardrails (fatigue, opt-outs, send time).
• MAU Growth & User Acquisition
• Scale app installs and re-installs via performance channels (Meta, Google UAC, TikTok, Snap), OEM/app stores, affiliates, and partnerships.
• Align paid with ASO and on-site conversion optimizations to lift install-to-order rates.
• Demand Generation
• Launch category and merchant-led programs (new store launches, exclusives, bundles, subscriptions) to stimulate orders and GMV.
• Collaborate with Sales, tMart, and Local Stores to match demand spikes with supply and last-mile readiness.
• Team Leadership
• Lead, coach, and develop 2 Senior Specialists.
• Compliance & Brand
• Ensure data privacy, consent management, and anti-spam compliance; uphold brand guidelines and safety standards.
• Success Metrics (KPIs)
• MAU growth and orders per MAU
• New user and reactivation volume; CAC & CAC payback
• Retention & frequency (D7/D30 reorder rate, cohort survival)
• ROAS/ROI by channel and campaign; voucher efficiency
• CRM open/CTR, conversion, churn/opt-out rate, uplift vs. control
• GMV, AOV, and category mix (Food vs. QC)
• Attribution & tracking health (match rates, data completeness)
• 5-8 years in growth/performance marketing or CRM/lifecycle for a consumer app/marketplace (food delivery, q-commerce, ride-hailing, or e-commerce preferred).
• Proven ownership of MAU, CAC/LTV, and retention with strong ROI outcomes.
• Experience building and leading small, high-impact teams.
• Experience in MENA region
• Skills & Tools
• Strong quantitative skills; comfortable with funnel analytics, cohorting, and experimentation.
• Hands-on with mobile attribution (AppsFlyer/Adjust), analytics (Firebase, GA4, Amplitude/Looker/Tableau; basic SQL a plus).
• CRM platforms (e.g., Braze/Iterable/Leanplum) and journey orchestration.
• Performance channels: Google UAC, Meta, TikTok, Snap, OEM.
• Excellent brief writing, creative testing, and stakeholder management

Benefits

Additional Information

Role Summary Own and accelerate growth for talabat Bahrain across Food (Restaurants) and Q-Commerce (QC) by driving ROI-positive campaigns, an always-on seasonal calendar, and best-in-class lifecycle marketing. You'll grow MAU, acquire and reactivate users, and generate demand through sharp customer segmentation, data-driven CRM, and performance marketing-while coaching a high-performing team.

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