Senior Director, Membership

About the role

About the American Marketing Association (AMA) As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals, including: Journal of Marketing , Journal of Marketing Research , Journal of Public Policy and Marketing , Journal of International Marketing , and Journal of Interactive Marketing . Our industry-leading training events and conferences define future-forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association's philanthropic arm, the AMA's Foundation , is inspiring a more diverse industry and ensuring marketing research impacts public good. AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA's learning programs and certifications, conferences and events, and scholarly journals at AMA.org . What to know about this role We are a fully remote organization with team members in over 20 states within the US. Work from the comfort of your home, a local coffee shop or wherever in the U.S. brings you joy! However , please note that you MUST live in one of the following states to be considered for this role: Alabama, Colorado, District of Columbia, Florida, Georgia, Illinois, Indiana, Louisiana, Massachusetts, Michigan, Minnesota, North Carolina, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, or Wisconsin! We are unable to consider candidates who require an H1-B sponsorship at this time. The salary range for this position is: $120,000 to $130,000 based upon experience. We are unable to negotiate higher than this range. Please note that only applicants who apply officially will be considered in this process. We appreciate the candidates who apply and express interest, but we cannot circumvent the recruitment process for any candidates, regardless of their relationship to the AMA or our team members. The impact of this role The Director, Membership is responsible for understanding, growing, and deepening the membership base of the American Marketing Association. This role sets the vision and strategy for AMA's professional, group, and corporate membership programs, driving acquisition, engagement, and retention initiatives that deliver measurable value to members. The Director leads the development and execution of strategic plans that strengthen AMA's value proposition, expand its reach within the marketing profession, and cultivate a vibrant, growing community of marketing practitioners and leaders.

Responsibilities

• Professional, Group & Corporate Membership Growth
• Sets the vision and leads the development of strategies and plans to grow AMA's professional, group, and corporate membership segments, with clear goals for acquisition, retention, and overall membership health.
• Develops and refines compelling membership value propositions tailored to each membership segment, ensuring benefits are clearly communicated and consistently delivered.
• Identifies and pursues new market opportunities to expand the corporate membership program, building relationships with marketing leaders, agencies, and organizations aligned with AMA's mission.
• Guides the collection, analysis, and reporting of critical membership data-including acquisition, renewal, and churn metrics-to inform strategic and operational decisions.
• Partners with the brand experience and marketing teams to develop campaigns, messaging, and digital strategies that drive membership awareness and growth.
• Benchmarks AMA membership programs against peer associations and industry best practices, incorporating insights into ongoing strategy refinement.
• Member Experience & Value Proposition
• Provides strategic guidance on the overall membership experience, ensuring members at every level receive ongoing, meaningful value throughout their membership lifecycle.
• Collaborates with internal teams-including Marketing, Professional Development, Alliances, Communities & Journals-to curate and communicate a cohesive set of member benefits and resources.
• Champions exclusive access opportunities that differentiate AMA membership and reinforce the value of belonging.
• Supports research and innovation initiatives that help AMA better understand member needs, motivations, and satisfaction across all membership segments.
• Partners with internal teams to embed diversity, equity, and inclusion principles into membership

Benefits

Additional Information

The American Marketing Association is looking for a Senior Director, Membership!

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