Marketing Campaign Specialist

About the role

As Demand Generation Specialist, you will own the planning and execution of integrated marketing campaigns for the UK State education market, covering schools, academies, and MultiAcademy Trusts. Working closely with the Marketing Lead and Sales team, you will drive MQL and pipeline targets through well-crafted, data-informed campaigns that generate demand from both prospective and existing customers. This is a hands-on role for someone who combines strong campaign execution skills with a sharp analytical mindset.

Responsibilities

• Plan and deliver integrated demand generation campaigns across the UK State market, aligned to MQL, pipeline, and ROI targets
• Execute account-based marketing activity targeting Multi-Academy Trusts and local authority maintained schools
• Partner with Sales to build a sustainable pipeline that directly supports revenue targets
• Monitor and report on campaign performance, including email, landing page, and digital channel metrics
• Present campaign updates and forecasts to internal stakeholders on a regular basis
• Work with the Marketing Operations team to maintain data quality, lead routing, and attribution accuracy
• Collaborate with Content, Product Marketing, and Events to deliver cohesive, on-brand campaign activity
• Continuously optimise channel performance based on results and insight
• About you
• You are a campaign-focused marketer with a track record of delivering pipeline through integrated demand generation activity.
• You'll bring:
• 3+ years in B2B demand generation or campaign marketing
• Experience delivering integrated campaigns across digital, email, content, and events
• A data-driven approach: comfortable analysing performance and making optimisation decisions
• Strong collaboration skills, with experience working across Sales, Marketing, and external agencies
• Organised and detail-oriented, with the ability to manage multiple campaigns simultaneously
• Clear and confident communication, with the ability to present performance data to stakeholders
• Bonus if you have:
• Experience in the education sector or edtech
• Familiarity with ABM principles and execution
• Marketing automation experience (HubSpot, Marketo, or Pardot) and Salesforce CRM
• Why join us?
• Own demand generation for one of the UK's most established education technology businesses
• Join a team that is investing in its people, its processes, and its ambition
• Work in a function where marketing is taken seriously and your campaigns have a direct and measurable commercial impact
• Be part of a growing team with real scope to develop your career
• Apply now
• If you're a demand generation marketer ready to make a real impact in UK education, we'd love to hear from you.

Additional Information

About IRIS Education About IRIS Education IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail. We're growing fast, and we're building the team to match.

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