Senior Content Marketer

About the role

We're looking for a Sr. Content Marketer who loves creating informative content, is creative, AI savvy, and has a passion for modern go-to-market. You're excited to both build the content engine and get into the weeds actually executing on content projects everyday (alongside AI tools and your cross functional partners) In this role, you'll build high impact content that inspires GTM operators, sparks important debates in the community, and ultimately helps our sales team turn interest into revenue. You won't just ship boring SEO blog posts, you'll do original research, produce video series, build the defining frameworks for modern GTM, and more to provide tons of value for our audience. This is a senior IC role. You'll inherit a content landscape that needs both honest assessment and fresh ambition.

Responsibilities

• Develop a sharp content strategy that is aligned with our business goals. You'll work closely with PMM to understand our customers, product, and our revenue teams priorities.
• Grow our brand into the destination for modern GTM wisdom by mixing strategy with hands-on execution (no ivory tower content here!)
• Create content that educates without being boring - leverage original research, GTM experts and a variety of formats to share the message (short videos, webinars, podcast)
• Translate complex sales tech concepts and product features into easily digestible content that makes people go "holy sh*t, I need this"
• Collaborate with Demand Gen, PMM, and Sales to make content that serves fast-moving campaigns and drives outcomes.
• Scale the content machine with AI tools. Fluency with Claude and other AI tools is a requirement.
• Optimize by tracking performance and use it to make better decisions on how to constantly improve content output.
• Take risks! Have fun. Stand out! - boring SEO-stuffed blog posts need not apply.
• What you bring:
• 8-10 years of content marketing experience, ideally at a B2B SaaS company in the GTM space. (Strong startup generalists with a strong spike in content should also apply).
• Full funnel experience from brand-building pieces to conversion-focused assets
• Knowledge and passion for keeping up with the ever-changing GTM landscape. You are always keeping a finger on the pulse of what's new and trendy, ready to spin up content or slide into a GTM influencer's DM.
• Clear, crisp, and engaging writing style that can make big ideas seem simple. You're adept at balancing writing with authority while not sounding too serious and you never use jargon (without purpose).
• Deeply creative and able to use this superpower to produce original, thought provoking, and very on brand content across multiple channels.
• AI pro that can go beyond "I use ChatGPT sometimes"-you're comfortable with Claude, and bonus points if you've played with AirOps, Tofu, Opus Clip, or other cutting-edge tools
• Distribution-first mindset -you don't just create content, you think about how it spreads from day one. Exceptional ability to reverse engineer hype by leveraging network, tapping influencers, and more.
• Organized enough to handle both big-picture strategy and detailed execution without dropping balls. You have strong project management skills that keep everything on time.
• High agency & high performance bar you like to get things done and can confidently execute without a lot of hand-holding. You also hold yourself and others to a high bar.
• Bonus points if:
• You've gone viral (more than once) in the B2B space for your content
• PMM experience is a plus-you can write product-focused content that doesn't read like a manual.
• Why this role?
• Real business impact. Your content will directly influence how thousands of companies approach their GTM strategy.
• Learn from and collaborate with some of the smartest minds in sales tech and RevOps.
• Have fun while building something that matters. We take our work seriously but we don't take ourselves too seriously.
• Why Apollo
• Apollo is the go-to-market platform for modern sales and marketing teams.

Benefits

Additional Information

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

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