Senior Manager, Marketing - Fragrances (Elizabeth Arden)

About the role

The Senior Manager, Marketing - Fragrance is a franchise business owner within the US Elizabeth Arden Brand Marketing team. This role has full end-to-end ownership of US marketing strategy, budget management, and execution for the Elizabeth Arden Fragrance franchise. In addition to the Fragrance franchise, this role owns promotional product programming (sets, GWP, and value offers) across both Fragrance and Skincare - a cross-franchise responsibility that reflects the relative size of the Fragrance business and ensures smart use of this role's capacity. The Senior Manager reports directly to the Marketing Director, and partners closely with Sales, Direct-to-Consumer (D2C), and Education & Merchandising to drive commercial performance and brand equity for the Fragrance portfolio. This is a deliberately focused role - scoped to enable deep franchise ownership, faster decision-making, and full accountability for one business plus a defined cross-category workstream. The Senior Manager owns the Fragrance marketing budget end-to-end, from annual planning and allocation through in-market investment decisions and ROI tracking. At the senior manager level, the role is expected to operate with a high degree of independence, bring a strong point of view, proactively identify and solve business issues, and translate strategy into effective market action within its defined scope. Unlike a broad senior marketing leadership role that spans multiple categories at a strategic level, this position is architected around execution excellence and franchise mastery within a clearly defined scope.

Responsibilities

• Franchise Strategy & Business Ownership
• Own the full US marketing strategy for the Elizabeth Arden Fragrance franchise, from annual planning through in-market execution.
• Serve as the primary US business owner for Fragrance - accountable for commercial performance, brand positioning, and portfolio health.
• Develop and manage annual marketing plans, including budget allocation, channel priorities, and ROI targets.
• Provide strategic input on pricing, forecasting, and new product feasibility for the Fragrance category.
• Manage key relationships with the Director, US Marketing and other cross-functional leaders to align on shared resources, brand-level priorities, and enterprise initiatives.
• Go-to-Market Execution
• Build and execute 360° launch plans for Fragrance new product introductions in partnership with IMC cross-functional teams (Digital/Social, PR/Influencer, Media, E-commerce, Retail Experience).
• Lead development of in-store and digital communications for the Fragrance franchise, including planogram support, gondola graphics, and display assets.
• Partner with Trade Marketing to recommend and implement retail strategies that drive sell-through for Fragrance.
• Collaborate with the Retail Execution team to ensure Fragrance is appropriately and compellingly represented at the wall and in-store.
• Support new door openings and retailer launches with bespoke Fragrance marketing programs.
• Consumer, Category & Competitive Intelligence
• Conduct ongoing analysis of the US Fragrance competitive landscape, identifying threats, opportunities, and white space.
• Leverage consumer insights, Circana data, and retail performance data to develop strategic recommendations and course-correct as needed.
• Monitor Fragrance franchise performance against KPIs; present findings and recommendations to senior leadership.
• Communicate US Fragrance market needs to Global Marketing teams; ensure US requirements are reflected in gl

Benefits

Additional Information

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand. Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio-which consists of some of the world's most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances-is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more. We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers. We are Revlon, together, transforming beauty. This role is a Hybrid Role: Employees are expected to work from our New York City office 3 days per week and may work remotely the remaining days.

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