Senior Director of Field Planning & Activation

About the role

Acosta Europe is searching for an exceptional Senior Director of Field Planning & Activation - a strategic, influential leader who will shape the future of field execution across the region. In this high-impact role, you will design and deliver best-in-class field strategies, ensuring flawless activation for our clients while driving operational excellence, innovation, and measurable performance improvement.

Responsibilities

• Lead field strategy & planning including workforce strategy, activation design, and quarterly planning cycles.
• Drive adoption of AI-augmented execution solutions and benchmarking.
• Ensure activation excellence across campaigns, promotions, and merchandising.
• Use insights and analytics to optimise resources and inform decision-making.
• Lead, inspire, and develop planning and activation teams.
• Partner cross-functionally with Sales, Marketing, Operations, Finance, and clients.
• Support new business pitches with activation strategies and resource models.

Requirements

• Strategic thinker with exceptional operational planning expertise.
• Strong communicator and influential leader.
• Highly organised, detail-oriented, and results-driven.
• Proven experience in field planning, activation, or retail operations.
• Strong data, planning, budgeting, and optimisation capability.
• Excellent stakeholder management at executive level.
• Experience with organisational transformation and change.
• Strong commercial acumen and client relationship experience.
• Understanding of European FMCG and retail environments
• Why Join Us at Acosta Europe as our Senior Director of Field Planning & Activation ?
• At Acosta Europe, you'll be joining a team that is passionate about growth, innovation, and delivering excellence for our clients. This is a unique opportunity to influence at the highest level, accelerate your career, and shape the direction of a business with big ambitions.
• Ready to apply?
• If you're a strategic leader who thrives on driving impact and connecting people, priorities, and performance - we'd love to hear from you.
• Please note once the right candidate is found we will close the role., so Apply Now!
• #capacityplanning, #demandplanning

Additional Information

Senior Director of Field Planning & Activation Office Location: Woking Working Pattern: Hybrid - 3 days per week from Woking / Stoke Office, 2 days from home. Contract: Full-time, Permanent 37.5 hours per week Salary: Circa £90,000 per annum depending on experience, Plus £6000.00 annual car allowance, and 15% Annual Bonus Opportunity.

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