Performance Marketer

About the role

We Don't Need a Marketing Generalist. We Need a Performance Marketer Who Owns Creative, Media Buying, and CRO-And Connects Them Into One Profit Machine. Performance Marketer Most marketers specialize. You'll own the entire performance marketing ecosystem-creative strategy, media buying, and CRO-and make them work as one system. About Rescale Media We're not just another e-commerce company. We're a brand incubator on a mission to build enduring, value-driven brands that bring meaningful products into families' lives. We've scaled from just drop shipping to a 50+ person team doing $1M+/month. Our goal? Multi 9-figures. And we're just getting started. 🌐 Learn more at rescale.media Our Core Values 🧠 GENIUSES & OWNERS We partner with builders who think like founders. Not employees waiting to be told what to do-owners who see a problem and fix it. ⚡ ITERATIONS > HOURS We don't measure success by time at your desk. We measure it by how fast you can test, learn, and improve. Ship it. Learn. Repeat. 🎯 TRUTH OVER EGO We prioritize honesty and clarity, even when it's uncomfortable. No politics. No BS. Just data and results. The Role Here's the problem we're solving: Most e-commerce companies have creative, media buying, and CRO operating in silos. Creative makes ads. Media buyers launch them. CRO optimizes funnels. But nobody connects the data between them. The result? Creative doesn't know what's actually converting. Media buyers don't understand why certain ads work. CRO can't tell creative what messaging drives purchases. Everyone's optimizing their piece without seeing the whole picture. We need someone who owns all three functions-not as a manager who delegates, but as a hands-on leader who understands the mechanics deeply enough to connect them. You'll lead our creative strategists, work at a strategic level with media buyers, and own CRO performance. But more importantly, you'll build the feedback loops that make these functions work as one integrated system. This isn't a CMO role where you sit in meetings and review dashboards. This is a full end-to-end performance marketing role where you're in the trenches-guiding creative direction based on ad data, adjusting media buying strategy based on funnel performance, and optimizing CRO based on traffic quality. What You'll Do Creative Strategy Leadership Lead and guide creative strategists on concepts, angles, and hooks Translate media buying data into creative briefs-what's working, what's not, and why Build the creative testing roadmap based on performance signals Ensure creative output aligns with what actually converts (not just what looks good) Media Buying Strategy Work at a strategic level with media buyers on campaign structure, scaling decisions, and budget allocation Diagnose performance issues and identify whether the problem is creative, targeting, or funnel Connect media buying metrics to downstream conversion data Guide platform strategy across Meta, Google, TikTok, and other channels CRO Ownership Own funnel performance-landing pages, advertorials, checkout flow Run and analyze tests on copy, layout, offers, and user experience Connect CRO insights back to creative and media buying (what messaging converts, what traffic quality issues exist) Build dashboards and reporting that show the full customer journey, not just isolated metrics The Feedback Loop Build the system that connects creative → media buying → CRO into one continuous improvement engine Create processes for insights to flow between teams automatically Identify where breakdowns happen in the customer journey and fix them Own the holistic view of performance that most companies lack What We're Looking For 5+ years of experience in performance marketing, with at least 2 years in a leadership role Extensive media buying experience -you've managed significant ad spend ($500K+/month) and know what good media buying looks like Extensive CRO experience -you understand funnels, conversion optimization, and how to diagnose where we're losing customers Proven ability to connect data across channels and build unified marketing strategies Experience leading marketing teams (media buyers, CRO specialists, etc.) Strong analytical skills-you live in the data and make decisions based on it Strategic thinker who can zoom out to see the big picture and zoom in to fix details Clear communicator who can translate complex data into actionable insights for leadership Experience in e-commerce, DTC, or high-growth consumer brands Background in both paid social (Meta, TikTok) and other channels (Google, Pinterest, native) You've scaled a brand from 7-figures to 8-figures or beyond Experience with advertorial funnels and direct response marketing Bonus Points: Dropshipping experience (fast-paced testing, thin margins, rapid scaling) Experience at a performance creative agency-you've seen what works across multiple brands and brought that pattern recognition in-house Experience with AI creative tools and emergin

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