Junior User Acquisition Manager
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About the role
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ We are seeking a Junior User Acquisition Manager to join our growing team and help drive subscriptions through web funnels within a single project. The ideal candidate should have approximately one year of hands-on experience with at least one advertising platform (e.g., Meta, TikTok, Snapchat, Pinterest ). The core focus of this role will be within the Meta ecosystem , including running creative tests, launching localized campaigns, and testing different buying strategies to improve performance.
Responsibilities
- Campaign Management. Run and optimize paid social campaigns (primarily Meta), monitor performance, and make data-driven adjustments to hit targets (CPA, ROAS)
- Testing & Optimization. Run tests on creatives, targeting, bidding strategies, geos, audiences etc to improve performance and find scaling opportunities
- Creative Collaboration. Work with the creative team to iterate on ad creatives, test different formats and messages, and share structured performance feedback
- Data & Insights. Analyze campaign metrics and work with the data team to turn insights into actionable optimizations
- Cross-team Collaboration. Partner with creative, data, product, and marketing teams to ensure aligned and effective user acquisition efforts
Requirements
- 1+ years in Digital Marketing or User Acquisition
- Hands-on experience with at least one major advertising platform ( Meta, Google, TikTok, Snapchat )
- Ability to analyze performance data and make optimization decisions
- Solid understanding of key marketing metrics ( CPA, ROAS , etc.) and unit economics
- Strong English communication skills, with the ability to clearly present insights, performance results, and recommendations
- Location
- Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
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