Brand Strategist [inz-003-05]

Responsibilities

• Develop and execute comprehensive brand strategies that strengthen brand positioning and drive consistent market presence
• Conduct in-depth market research and competitor analysis to identify opportunities for brand differentiation and growth
• Collaborate with marketing, creative, and communications teams to ensure all brand outputs are cohesive and strategically aligned
• Oversee the development of brand guidelines and ensure consistent application across all internal and external touchpoints
• Plan and manage brand campaigns across digital and traditional channels to maximise reach and audience engagement
• Monitor brand performance metrics and consumer sentiment to evaluate campaign effectiveness and refine strategies
• Support the development of brand storytelling and messaging frameworks that resonate with target audiences
• Present brand strategies, insights, and recommendations to senior management and key stakeholders clearly and confidently

Requirements

• Minimum Diploma and above
• People-oriented with strong communication and interpersonal skills
• Confident, proactive, and motivated by achieving results
• Comfortable engaging with both candidates and clients professionally
• EA License Number: 22C1278
• Disclaimer: By applying, you consent to being contacted for current or future job opportunities. All personal data will be managed in line with Singapore's PDPA and used solely for recruitment purposes.

Additional Information

Working Hours: 10am to 6pm (Monday to Friday)

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