Principal, Experience Marketing Manager

About the role

As Principal EMEA Events and Experience Marketing Manager, you'll be a senior individual contributor shaping how Workday shows up across the region. You'll design and lead a strategic portfolio of events and experiences - from Workday Rising EMEA to regional, executive, and partner engagements - that deepen relationships with customers and prospects, build our brand, and support pipeline and revenue goals. You'll partner closely with EMEA Marketing, Sales, and Global Experience Marketing to turn business objectives into insight-led, measurable programs across live, digital, and hybrid formats. While you won't manage a team directly, you'll lead through influence - orchestrating cross-functional stakeholders, agencies, and partners to deliver standout, inclusive experiences "the Workday way."

Responsibilities

• Own and evolve the events and experience strategy for a defined EMEA portfolio, aligned to regional business priorities and target segments.
• Lead end-to-end planning and execution for major programs (e.g., Workday Rising EMEA, partner summits, executive forums, customer councils), from concept and content through to delivery.
• Build robust project plans and governance, managing timelines, budgets, risks, and stakeholder communication across multiple concurrent initiatives.
• Oversee complex logistics and production (venue strategy, contracts, staffing, registration, sponsorship, technical production, speaker and vendor management) through agencies and partners.
• Collaborate with Field/Regional Marketing, ABM, Product & Industry Marketing, Sales, Customer Success, and Alliances to integrate events into broader go-to-market and account plans.
• Define and track clear success measures (pipeline and revenue impact, engagement metrics, NPS/CSAT, attendee feedback), using insights to optimise and scale best practices across markets.
• Champion innovation and inclusion in how we design experiences, introducing new ideas, formats, and technologies that differentiate Workday in the market.
• About You

Requirements

• -10+ years of experience in B2B event and/or experience marketing, conference production, or integrated field marketing, ideally in a high-growth, global SaaS or technology environment.
• Proven track record leading complex, multi-country customer and prospect programs (e.g., flagship conferences, regional summits, executive experiences) with measurable business outcomes.
• Experience operating as a senior individual contributor and strategic partner to marketing and commercial leaders.
• Other Qualifications
• Proficient in core productivity and collaboration tools (Microsoft Office, Google Workspace) and familiar with modern event and digital experience platforms.
• Deep operational expertise in logistics, production, vendor and agency management, budgeting, and contract oversight, with a focus on quality and cost-effectiveness.
• Our Approach to Flexible Work
• At Workday, we are committed to providing an accessible and inclusive hiring exp

Benefits

Additional Information

Your work days are brighter here. We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Workday? Share your experience