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Digital Marketing Manager

External
goto logoGoto · Guatemala City, GU, Gt
Full-timeOn-site2w ago
ExcelMove
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Requirements

  • As a Digital Marketing Manager your background will look like
  • 2+ years of experience managing paid media campaigns and optimizing performance across major advertising platforms.
  • Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.
  • Proficiency in Excel or similar tools for tracking campaign spend, budgets, and performance metrics with s trong attention to detail in campaign setup, monitoring, and budget reconciliation.
  • Advanced English proficiency( C2 or C1) with strong presentation and communication skills, enabling you to clearly present campaign results and insights to a variety of stakeholders.

Benefits

At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here's what you can expect as part of our team:Comprehensive health benefitsGenerous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting daysTuition reimbursement and access to instructor-led and on-demand learning and development programsThe Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coachingEmployee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matchingWe work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn't just something we talk about - it's part of how we work every day.Specific benefits and offerings may vary by country in line with local regulations and market practices.Health insuranceVision insurance

Additional Information

Where you'll work: Guatemala City, GU, GT Marketing at GoTo At GoTo, our Marketing team shapes the company's presence, voice, and vision-both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere. Your Day to Day As a Digital Marketing Manager you would be working on Manage and optimize paid media campaigns across platforms (e.g., Google , Meta , Bing , LinkedIn ) to improve performance metrics such as CTR, CPA, and ROI. Monitor campaign pacing, budgets, and spend to ensure campaigns remain on track and aligned with business objectives . Collaborate with agency partners and vendors on campaign setup, trafficking, QA, and troubleshooting. Analyze campaign performance and provide regular reporting and insights to support data-driven decisions. Identify opportunities for testing, optimization, and new tactics to improve campaign efficiency and effectiveness.

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