Senior Manager, Brand and Creative - Central Shared Services

About the role

The Brand and Creative Senior Manager, provides global stewardship of the firm's brand identity, visual standards and governance. The role maintains the global brand system, ensuring consistent and high-quality application across channels by working with regional teams to provide clear tools, templates and guidance that enable the firm to apply the brand confidently and consistently. In addition, the role leads the design and delivery of centrally produced global communications ensuring high design quality and strong brand alignment across global outputs. Reporting to the Marketing Director, Central Services, this is a senior manager level role centred on collaboration, coordination and enablement across regions and shared services, including oversight of the firm's GSC marketing services to ensure consistent delivery, quality and performance.

Responsibilities

• Steward the firm's global brand system, including visual identity, templates and guidance, supporting consistent, high-quality application across channels and formats.
• Manage and optimize brand tools and platforms (including the DAM and workflow tools), supporting adoption and correct use through guidance and enablement.
• Support regional activation while promoting strong central-regional alignment.
• Provide advice and guidance on design quality, visual hierarchy and appropriate brand application across outputs.
• Support effective application of brand across digital channels, including consideration of SEO, GEO, content structure and performance.
• Lead the design and delivery of centrally‑produced global communications ensuring high design quality and strong brand alignment across global outputs.
• Act as a central point of support for brand‑related queries and edge cases, helping to identify issues early and support appropriate resolution with relevant stakeholders.
• Maintain and evolve the firm's brand guidance, tools and assets in partnership with regional teams and relevant stakeholders as required, ensuring they remain current and easy to apply.
• Lead the design, development and rollout of templates across key platforms (including Microsoft Office), supporting consistent application of the firm's brand.
• Oversee delivery of GSC marketing services in Manila, ensuring clear briefs and priorities, adherence to agreed requirements, SLAs and quality expectations, and maintaining reporting, training and continuous service improvement.
• Other duties
• Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• Skills and experience required
• Significant experience in brand management and design leadership (10 years +) within a complex, global organisation (law firm or professional services environment preferred).
• Proven experience working within brand governance models at scale, balancing global consistency with regional flexibility.
• Strong understanding of brand systems, visual identity and communications design, with a good eye for layout, hierarchy and clarity.
• Experience managing brand tools and platforms (including DAMs), ensuring effective adoption and use across teams.
• Advanced proficiency across the full Adobe Creative Suite, with strong command of content production, digital experience and w

Additional Information

Practice Group / Department: Central Services Job Description Norton Rose Fulbright is a global law firm with more than 3,000 lawyers advising clients across locations in the United States, Europe, Canada, Latin America, Asia, Australia, Africa and the Middle East. We provide the world's preeminent corporations and financial institutions with a full business law service. With over 50 offices and 7,000 employees worldwide, our culture is the thread that connects us, as well as our values of unity, quality and integrity. Our strategy and culture are connected - defined by shared ambition, global collaboration and a one-team mindset. We believe pioneering work happens when people are empowered to think beyond boundaries, explore new opportunities and grow through diverse experiences. Alongside the right skills and experience, we look for people who are innovative, commercially minded, and motivated by the impact of the work they do - ready to share in our ambition and help shape what comes next. Because while individuals can do well, together we achieve something extraordinary. We are seeking a Brand and Creative Senior Manager to join our Central Services team, which supports the firm across all regions. The person in this role will be responsible for ensuring the firm's brand is clearly defined, consistently applied and effectively delivered across regions and channels. The remit reflects the increasing strategic importance of our digital presence, our reputation in the legal marketplace, and our ability to provide consistent, high‑quality support to our regional teams.

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