Marketing Manager

Responsibilities

• This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
• Design and execute integrated multichannel marketing plans tailored to Türkiye market needs.
• Drive customer insight work using market research, field feedback and data to shape strategies.
• Coordinate local implementation of global campaigns and adapt materials when needed.
• Lead cross-functional project teams to deliver launch and lifecycle activities on time.
• Manage external agencies and key stakeholders to ensure high-quality creative and activation.
• Track performance, prepare reports and recommend corrective actions to meet goals.
• Empower her/his team to create innovative solutions that adresses business needs
• Make sure that the team acts in line with local guidelines and GSK rules & policies
• Why You?
• Basic Qualification
• Bachelor's degree in marketing, business, life sciences or related field.
• At least -5 years of experience in pharmaceutical or healthcare marketing, or related commercial roles.
• -Experience developing multichannel or omnichannel marketing plans.- Strong stakeholder management and cross-functional collaboration skills.
• Good analytical skills with ability to use data to inform decisions.
• Fluent in Turkish and able to communicate in English for cross-country collaboration.
• Preferred Qualification
• If you have the following characteristics, it would be a plus
• Experience in product launch or pre-launch planning.
• Experience working with agencies and managing creative development.
• Background in vaccines, consumer healthcare, or medical products.
• Previous sales experience in pharma
• Proven ability to lead projects and influence without direct authority.
• Comfort working in a matrix organization and with global teams.
• Familiarity with forecasting and basic budget management.
• Working Model
• This role is hybrid. You will be based in Türkiye with a mix of on-site and remote work as agreed with the hiring manager.
• What we value in you
• Clear, concise communication and attention to detail.
• Collaborative approach and ability to bring cross-functional teams together.
• Practical, outcome-focused decision making.
• Curiosity and willingness to learn and test new approaches.
• Respect for compliance and ethical standards.
• Commitment to inclusion and creating a supportive environment.
• Our values guide how we work. We seek people who act with integrity, put patients first, and collaborate openly. If this role matches your skills and ambitions, we encourage you to apply and join us in making a meaningful difference.
• Why GSK?

Benefits

Additional Information

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. Marketing Manager You will lead the planning and delivery of marketing programs for our Türkiye vaccines business. You will work closely with cross-functional teams including medical, commercial, market access and external partners. We value clear thinkers who use insight to shape action and who build strong relationships. You will grow your skills, influence meaningful outcomes for patients and health systems, and help GSK unite science, technology and talent to get ahead of disease together. This role will report to Vaccines Business Unit Director.

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