DTC Growth Strategist

About the role

At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them. To give ourselves our best shot at accomplishing this mission, we organize all of our decisions

Responsibilities

• STRATEGY & FORECASTING
• Build and maintain growth forecasts in Statlas.
• Align forecasts with marketing calendars, launches, and contribution margin goals.
• Translate forecasts into daily/weekly pacing to ensure spend and performance remain within targets.
• MEDIA EXECUTION
• Build, manage, and optimize campaigns across Meta, wile overseeing the management of Google, and YouTube (with expansion to TikTok, Pinterest, Snapchat).
• Lead creative diversification and media testing to profitably scale accounts.
• Design and interpret incrementality tests (geo holdouts, conversion lift) and integrate results into iROAS modeling.
• Troubleshoot campaigns quickly and pivot strategies when needed.
• CLIENT COMMUNICATION & STORYTELLING
• Serve as the primary growth partner for your accounts.
• Communicate forecasts, results, and recommendations with clarity and confidence.
• Lead weekly updates, monthly reviews, and quarterly planning sessions.
• COLLABORATION & CONTRIBUTION
• Contribute your learnings back into CTC's shared processes and tools.
• Act as a subject matter expert, helping advance CTC's Growth Engineer framework.
• Note: Pixel and feed health are managed by a separate floating ops resource. This role is focused on strategy, execution, and client outcomes.
• WHAT SUCCESS LOOKS LIKE
• Holding a book of business above agreed upon revenue targets
• Retaining clients while guiding clients toward profitable growth
• Consistently deliver forecasts within ±5% accuracy.
• Grow Contribution Margin quarter over quarter
• Grow media spend quarter over quarter at or above iROAS thresholds.
• Run and apply incrementality tests that shape client investment decisions.
• Demonstrate clear link between execution and contribution margin outcomes.
• Earn client trust through clear communication, preparedness, and results.
• Embody CTC's values - Set the Standard, Driven to Increase Value, Create an Environment of Excellence.
• WHAT YOU'LL BRING TO THE TABLE
• 4-6 years in eCommerce growth marketing with direct account ownership.
• Proven ability to manage $100K+/month in paid media spend.
• Hands-on expertise in Meta Ads Manager, Google Ads, YouTube; familiarity with TikTok, Pinterest, Snapchat.
• Experience designing and interpreting incrementality tests.
• Strong analytical skills with fluency in contribution margin, iROAS, and financial modeling.
• High EQ and communication skills: trusted advisor, clear storyteller, resilient problem solver.
• Curiosity and adaptability: thrive in ambiguity, learn fast, and share knowledge generously.
• WHAT'S IN IT FOR ME?
• SALARY RANGE
• $120K - $150K base salary, annually
• This is prior to any benefits (see the "ABOUT US" Section for additional details
• Bonus Structure | $30K-$50K bonus tiers

Benefits

Additional Information

DTC GROWTH STRATEGIST A DTC Growth Strategist at CTC drives profitable growth for clients by translating raw financial data into precise marketing maneuvers. You will guide clients and teammates with clear financial models, diagnostic reviews, and actionable recommendations, ensuring every marketing dollar is understood through the lens of profit. When results deviate from plan, you'll take ownership in diagnosing the issue, adjusting forecasts, and optimizing within the meta account in order to restore profitable growth. Above all, you are the financial steward of your accounts-trusted to bring clarity, accuracy, and solutions that align business goals with sustainable outcomes. WHAT WE LOOK FOR This place isn't for everyone, but it might be for you if... YOU SET THE STANDARD You seek to define "best in class" across both growth strategy and media buying. You arrive prepared with forecasts, insights, and clear next steps. You approach challenge and failure with curiosity and resilience. Your word is trustworthy - people know that if you are involved, it will get done. Your word is trustworthy; you do what you say you will YOU ARE DRIVEN TO INCREASE VALUE You exist to turn marketing strategies into financial outcomes. You're excited by the complexities of a business and love identifying growth solutions. You thrive at translating platform execution into contribution margin and growth targets. You clearly articulate complex concepts in ways that clients and teammates can understand. You are in the habit of documenting, reporting, and forecasting your work. YOU CREATE AN ENVIRONMENT OF EXCELLENCE You inspire others with your expertise and strategic thinking. You proactively share insights with your team and clients. You embody humility (willing to do the work), ambition (vision for the future), and empathy (understanding what drives others). You contribute learnings back into CTC's systems and playbooks. You balance strategy, execution, and communication to help others thrive.

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