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Senior Field Marketing Manager, North America

External
watchguard logoWatchguard · Seattle, WA
Full-timeOn-site8mo ago
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About the role

The Senior Manager, Field Marketing - North America is a hands-on, results-driven marketing leader responsible for driving measurable pipeline impact across the region. This role has a strong emphasis on MSP-facing events, partner recruitment, community engagement, partner demand generation and regional program execution. This leader manages a team of Field Marketing Managers, ensuring coordinated delivery of demand programs, MSP community events, channel initiatives, and partner activation campaigns. The role partners closely with North America Sales, Product Marketing, and Global Demand Generation, to accelerate awareness, demand generation, MSP recruitment, and partner success. This role reports to the Global VP of Field & Partner Marketing.

Requirements

  • 10+ years of B2B marketing experience, including field, demand generation, or channel marketing roles-preferably in cybersecurity, IT, or SaaS.
  • Demonstrated experience leading and developing high‑performing teams across multiple marketing functions and geographies.
  • Deep understanding of the MSP ecosystem, community dynamics, and partner business models.
  • Proven experience driving MSP recruitment, engagement, and event‑based pipeline influence.
  • Track record of achieving marketing‑influenced pipeline goals and partnering closely with Sales to accelerate deal progression.
  • Expertise in integrated marketing, spanning digital, events, content, and partner-led programs.
  • Strong business acumen with the ability to translate marketing metrics into business impact.
  • Excellent communication, presentation, and stakeholder management skills, including experience engaging senior executives.
  • Strong budget management, forecasting, analytical, and reporting capabilities.
  • Proficiency with CRM, marketing automation, and analytics platforms.

Benefits

The base salary range is $160,000-$180,000 per year for full-time employment, exclusive of benefits. Your base salary will be determined by your individual skills, education, and experience. Hiring at the maximum of the range is not typical in order to allow for future salary growth.U.S. BenefitsTelecommuting within commuting distance of the Seattle office is permitted.Comprehensive benefits plan including medical, dental, vision, disability, and life insuranceHealthcare HSAHSA with employer contribution10 paid holidays10 days of paid annual leave9 days of paid sick timePaid parental leave401(k) with employer matchOther PerksEducation assistance programDependent Care HSA matchAdoption assistanceFertility care supportBackup care for family and petsA growing network of employee resource groupsEmployee referral programEmployee Assistance Program

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