Head of Media and Digital, MY

Responsibilities

• Media Strategy & Transformation
• Define and lead the end-to-end media strategy across all categories (BPC, Home Care, Foods) aligned to business and brand priorities.
• Drive social-first, digital-first media transformation across awareness, engagement, and commerce funnels.
• Translate consumer insights, market trends, and data into growth-driving media strategies.
• Campaign Planning & Execution
• Own integrated media planning and deployment across all channels (digital, social, search, e-commerce, TV, OOH).
• Lead agency partners to deliver best-in-class execution and continuous optimization.
• Ensure campaigns are culturally relevant, data-driven, and performance-led.
• Performance & ROI Management
• Establish robust measurement frameworks, KPIs, and attribution models.
• Continuously optimize media investments using real-time data and analytics.
• Deliver maximum ROI and productivity of media spend through disciplined budget management.
• Media Ecosystem & Partnerships
• Act as the primary interface with media agencies, publishers, and platforms.
• Build strong partnerships to unlock innovation, value, and preferential access.
• Collaborate with procurement to drive cost efficiency and media productivity.
• Innovation & Future Capability
• Lead adoption of new media technologies, platforms, creator ecosystems, and AI-driven solutions.
• Build first-party data and audience-led media planning capabilities.
• Continuously identify emerging opportunities to future-proof media strategy.
• Leadership & Capability Building
• Lead and develop a high-performing media team.
• Upskill the organization in media, digital, and data capabilities.
• Partner cross-functionally with Brand, CD, CMI, and Finance teams to drive integrated growth.
• Key Skills & Experience
• 10+ years experience in media, digital marketing, or related roles, preferably in FMCG or leading agencies
• Strong expertise in digital, social, performance media, and emerging platforms
• Proven track record of leading end-to-end media strategy and delivering business impact
• Strong understanding of media planning, buying, measurement, and analytics
• Strong commercial acumen with an ROI-driven mindset
• Experience managing agencies and complex stakeholder environments
• Strong analytical skills with ability to translate data into actionable insights
• Proven leadership and team management experience
• Leadership Behaviours
• Consumer & Customer Obsession
• Growth Mindset
• Bias for Action
• Collaboration
• Accountability for Impact
• Why This Role
• This is a critical leadership role at the heart of Unilever Malaysia's social-first and data-driven transformation, with the opportunity to shape the future of media and directly impact business growth at scale
• ARE YOU INTERESTED?
• Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

Benefits

Additional Information

Head of Media, Malaysia Location: Kuala Lumpur, Malaysia Business Unit: Unilever Malaysia Function: Marketing / Growth & Marketing Office Reports to: Director of Marketing & CSP, MY Job Purpose Lead end-to-end media strategy and execution across Unilever Malaysia, driving superior brand growth through data-driven, consumer-first, and social-first media excellence. Accountable for building best-in-class media capabilities, leveraging digital, data, and emerging platforms to maximize brand impact, deliver ROI, and accelerate marketing transformation.

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