Marketing Automation Specialist

Responsibilities

• Marketo Program delivery & operations (Japan-first, regionally aligned)
• Own end-to-end campaign execution in Marketo (emails, landing pages, forms,
• workflows, nurtures, triggers), ensuring flawless deployment and post-launch
• validation.
• Leverage global standard templates and QA/governance (naming, tags,
• channels, tokens, UTM structure, compliance checks) to reduce rework and
• increase reliability.
• Manage segmentation, lead routing, and lifecycle programs aligned with Japan
• go-to-market priorities (HCP, hospital, system, fellows/residents as applicable).
• CRM + data integration (Marketo ↔ Salesforce)
• Own and monitor Marketo-Salesforce integration health, data mapping, sync
• behavior, and governance (field mapping, lead/contact updates, campaign
• attribution support).
• Partner with Sales Ops and Finance teams to ensure reporting-ready data flows
• (clean source tracking, campaign membership integrity, accurate consent +
• timestamps where relevant).
• Multi-channel automation beyond email (web, events)
• Partner with Web/Digital to operationalize web form + landing page experiences
• that connect to Marketo/Salesforce, improving conversion and user experience.
• Scale event-driven journeys leveraging event/webinar platforms such as ON24
• and/or Cvent, including registration, attendance capture, follow-up, and
• attribution.
• Support Japan-specific channel expansion, nurture/engagement patterns (where
• compliant and approved), coordinating data capture, preference management,
• and measurement.
• Optimization & continuous improvement
• Drive experimentation and optimization (A/B tests, cadence improvements,
• journey refinements, lifecycle improvements) to improve engagement and
• conversion outcomes.
• Identify workflow bottlenecks, propose scalable fixes, and build "self-serve"
• enablement assets for marketers and agency partners.
• Compliance & quality in healthcare
• Ensure all data capture and outbound communications align with internal
• governance and applicable privacy expectations (consent language, retention
• rules, auditability, and secure handling

Requirements

• Business requirements
• 5+ years of hands-on marketing automation experience in Japan, ideally in
• MedTech / healthcare / regulated B2B environments.
• Proven ability to partner with Japan Marketing + Sales to translate business
• goals into measurable lifecycle programs and outcomes.
• Strong stakeholder management: comfortable advising leaders, prioritizing
• tradeoffs, and driving clarity across cross-functional teams.
• Japanese fluency (native level) and business English (ability to work with global
• stakeholders and documentation).
• Technical requirements
• 5+ years deep hands-on experience with Marketo (programs, smart campaigns,
• tokens, forms, landing pages, scoring, lifecycle, templates, QA).
• Strong experience with Salesforce CRM (lead/contact objects, campaign
• membership, field mapping, attribution hygiene, data governance).
• Integrating channel engagement into broader lifecycle measurement (where
• applicable and compliant).
• Experience integrating at least one event/webinar platform (e.g., ON24, Cvent,
• Zoom webinar ecosystems), including registration/attendance data flows into
• CRM/MAP.
• Strong working knowledge of tracking and measurement fundamentals (UTMs,
• conversion tracking, campaign taxonomy, basic funnel reporting).
• Bonus: experience with workflow tools (e.g., Workfront/Jira), data tools (basic
• SQL), or CDP/behavioral targeting concepts.
• Strong knowledge of data standardization and normalization, database structure
• and queries
• Must possess a passion for learning industry-leading marketing technologies,
• tactics and best practices. Proven success leading adoption of new marketing
• strategies and tools globally.
• Strong problem solving, business analysis and quantitative skills; extreme
• attention to detail
• Detail-oriented, organized, and excellent verbal and written communication skills.
• Ability to foster strong, professional relationships across all levels.
• Experience working with Japan teams and stakeholders
• Ability to travel overseas as n

Benefits

Additional Information

Primary Function of Position We are looking for a Marketing Automation Manager, who will be responsible to manage and grow the capabilities and utilization of our Digital Marketing Automation platforms. The Marketing Automation Manager (Japan) will report to Mayuri Kobayashi, Sr. Manager Marketing Communication Japan and will own the end-to-end design, build, QA, and optimization of scalable, compliant, multi-channel customer journeys that drive measurable behavior change (training adoption, event participation, status progression, and conversion). This role partners tightly with Japan Marketing, Sales, Digital/Web, and Regional/Global Marketing Ops to deliver high-quality, localized programs leveraging Adobe Marketo, Salesforce, and integrated event platforms (webinars/virtual events/in- person events).

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