Regional Brand Activation Manager

About the role

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions. Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic, and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors. Essity North America is looking for an experienced Brand Activation Manager, who is responsible for executing the brand activation strategy and ensuring consistent and impactful brand initiatives across North America to increase Tork brand awareness, distinctiveness, and superiority. The ideal candidate should live in Philadelphia, PA or Appleton, WI area. We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

Responsibilities

• Own the strategy, execution, and performance reporting of regional activation plans for HoReCa and Industry campaigns in the U.S. and Canada.
• Work closely with the regional PR and trade media agency to execute campaigns effectively, track performance, and capture learnings to improve future activations.
• Drive a consistent social media presence for Tork across the region, supporting the advocacy program to expand reach and engagement.
• Shape and steward A&P investment strategy, allocating resources to the highest-impact initiatives, tracking performance against KPIs, and optimizing spend to deliver against Brand team objectives.
• Collaborate closely with customer marketing and sales teams to deliver strong end-customer experiences at brand lead events, incorporating post-event feedback and insights to enhance future activations.
• Build strong relationships with prioritized industry associations and key opinion leaders, supporting brand visibility, credibility, and trust gathering insights to inform ongoing activations.

Requirements

• As an ideal candidate for the Tork Brand Activation Manager role, you are a strategic thinker with a collaborative spirit, capable of developing and executing comprehensive activation plans that align with long-term goals.
• You possess excellent communication skills to manage relationships with our regional PR and trade media agency and oversee local communications and social media presence.
• With a keen eye for detail, you ensure campaign materials are delivered and activated consistently with brand guidelines.
• You are customer-focused and you are curious, always seeking new ways to enhance brand activation tactics that are highly engaging and drive our Tork brand.
• What We Can Offer You
• At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
• Compensation and Benefits:
• Competitive annual salary + annual incentive bonus + benefits
• Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
• Along with competitive pay you will be eligible for the following benefits:
• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
• Wellness program provided through Rally
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match and annual employer base contribution
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• Employee Assistance Program
• PTO offering with Paid Holidays
• Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
• Employee discounts program
• Scholarship program for children of Essity employees.
• Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards
• Additional Information

Benefits

Additional Information

Regional Brand Activation Manager

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at essity? Share your experience