SVP, Consumer Digital Product

Responsibilities

• Digital Strategy & Leadership:
• Define and lead the enterprise-wide digital product strategy for the consumer digital platforms, including web and mobile, ensuring all initiatives are customer-centric and deliver measurable value.
• Anticipate competitive and market trends in fintech, wealth management, deposit products, robo-advising, small business banking, and securities/crypto trading.
• Champion a customer-first, digital-first, product-driven culture.
• Ensure that customer insights, feedback, and behavioral data inform strategic decisions and product roadmaps.
• Product Strategy & Roadmap:
• Own the complete product vision and roadmap for Axos' consumer trading, lending, deposit products, robo-advising offerings, crypto, AI, etc.
• Align product development with consumer, small business, and white label needs.
• Prioritize features based on insights, analytics, competitive analysis, and market demand.
• Customer & Advisor Experience:
• Deliver secure, intuitive, and differentiated digital experiences across the platforms.
• Enhance consumer financial literacy, transparency, and trust through retail-facing product features.
• Ensure a customer-centric approach across all Axos products, placing data driven user needs, feedback, and experience at the core of design and decision-making.
• Digital Personalization & Marketing Collaboration:
• Drive personalized digital experiences across consumer platforms using data insights, behavioral analytics, and AI-driven recommendations.
• Work closely with Axos' digital marketing teams to align product features with acquisition, engagement, and retention strategies.
• Collaborate on targeted campaigns, customer segmentation and data, and personalization initiatives to increase adoption and satisfaction.
• Use analytics to continuously refine personalization strategies, ensuring relevance and value for both retail users and financial professionals.
• Ensure product and marketing efforts are fully integrated, delivering a cohesive and seamless customer journey.
• Go-to-Market Strategy & Cross-Functional Collaboration:
• Collaborate closely with marketing, sales, and business unit leaders at Axos to define go-to-market (GTM) strategies for all digital products, including trading, lending, deposit, robo-advising, small business banking, etc.
• Align product launches, feature rollouts, and enhancements with marketing campaigns, sales enablement, and customer engagement initiatives.
• Ensure that GTM plans integrate customer insights, regulatory requirements, and business objectives.
• Monitor and measure the success of product launches and marketing initiatives, adjusting strategies based on performance metrics and feedback.
• Foster ongoing communication and alignment between product, marketing, and business teams to maximize adoption, revenue, and customer satisfaction.
• Performance Metrics & Analytics:
• Define, implement, and continuously monitor key performance indicators (KPIs) for both consumer and professional platforms, including adoption, engagement, retention, trading activity, lending and deposit performance, robo-advising outcomes, and advisor productivity.
• Establish data-driven dashboards and reporting tools to provide actionable insights for executive leadership and product teams.
• Use analytics to guide product decisions, prioritize feature development, and optimize user experience.
• Set measurable goals for digital product initiatives and track progress against them to ensure alignment with business objectives.
• Foster a culture of data-driven decision-making across product, engineering, and marketing teams.
• Growth & Market Differentiation:
• Drive adoption, engagement, and retention across both retail and institutional channels.
• Develop strategic partnerships where appropriate wit

Benefits

Additional Information

Axos Bank Target Range: $190,000.00 /Yr. - $250,000.00 /Yr. Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education. Eligible for an Annual Discretionary Cash Bonus Target: 15% Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 15% These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets. About This Job This role will report onsite to our HQ in San Diego, CA. Remote or Hybrid is not available. The SVP, Consumer Digital Product at Axos is a senior executive responsible for defining and executing the company's digital vision, product strategy, and customer experience across its consumer financial services platform and securities professional workstation for RIAs and Broker-Dealers. This role oversees all Consumer digital initiatives, including products across deposits, lending, investing, engagement and AI. The Head of Consumer Digital Product drives innovation, harnesses technology and data, and leads cross-functional teams to deliver world-class digital products that serve both retail investors and financial professionals.

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