Director, Product Management - Global Store Discovery

About the role

Job Summary: The Director, Product Management - Global Store Discovery will lead the global digital shopping discovery experience across desktop web, mobile web, and native apps. This role will own the strategy, roadmap execution, experimentation, and cross-functional delivery for the core discovery surfaces that connect customers with products across iHerb's global platform. Key areas of ownership include the Homepage, Search (including AI-powered search), Product Listing Pages (PLPs), Navigation, Promotional and Campaign landing experiences, Personalized discovery feeds, and other browse and discovery surfaces across the site and app. Job Expectations: Product Strategy & Vision Define and drive the global product vision, strategy, and roadmap for store discovery experiences across desktop, mobile web, and native apps. Build differentiated discovery experiences that improve product findability, browsing engagement, conversion, and customer retention. Develop customer-centric strategies tailored for both new and returning users across the full discovery journey. Identify emerging trends in AI-powered search, personalization, recommendation engines, and competitive discovery experiences. Product Ownership Areas Homepage Own the global homepage experience as the primary brand and discovery entry point. Drive strategy for content layout, personalization, promotional placement, featured categories, localization and curated product surfaces. Optimize for engagement, new user acquisition, and returning customer activation across all devices. Partner with Merchandising and Marketing to enable scalable content operations and campaign execution. Search Own the end-to-end search frontend product experience. Drive AI/ML-powered search improvements including semantic search, vector-based retrieval and AI driven shopping experiences. Partner with Data Science and Engineering to continuously improve search quality metrics and conversion rates from search. Support multilingual and global search experiences across all iHerb markets. Product Listing Pages (PLPs) Own PLP experiences across category pages, brand pages, promotion pages, and search results pages. Optimize product card layouts, sorting and filtering options, pagination, and information hierarchy. Drive personalization of PLP ranking and product sequencing based on behavioral and contextual signals. Improve mobile-first browsing and grid/list display experiences. Partner with Merchandising on promotional badging, deals visibility, and category curation strategies. Navigation & Site Structure Own global navigation architecture including primary nav, mega-menus, breadcrumbs, and category taxonomy. Drive improvements in site hierarchy, interlinking, and navigational discoverability. Support SEO-driven structural improvements including internal linking strategies and URL architecture. Ensure navigation scales across international markets with localization and regional category structures. Promotional & Campaign Discovery Surfaces Own discovery surfaces for promotions, deals, seasonal events, and campaign landing pages. Drive strategy for sale pages, deals hubs, clearance surfaces, and time-limited offer discovery. Partner with Marketing and Merchandising to ensure campaign experiences are optimized for conversion and scale. Leadership & Cross-Functional Collaboration Lead and mentor a team of Product Managers and potentially Product Owners across store discovery domains. Drive strong collaboration across Engineering, Design, Analytics, Data Science, Marketing, SEO, Merchandising, and Operations teams. Establish product development best practices, experimentation rigor, and KPI accountability across all discovery surfaces. Communicate product vision, roadmap priorities, and business impact to executive stakeholders. Data, Analytics & Experimentation Define and monitor KPIs including: Search conversion rate and search click-through rate PLP engagement and add-to-cart rates Homepage engagement and click-through metrics Bounce rate and session depth from discovery surfaces Revenue per visitor and revenue per search Discovery-driven AOV and units per transaction Personalization lift and recommendation performance Time-to-product-found and navigation funnel efficiency Champion A/B testing and data-driven decision-making across all discovery touchpoints. Leverage customer insights, behavioral analytics, search analytics, and market research to prioritize initiatives. The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.

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