Marketing Automation Strategy Manager

About the role

At FNBO, our employees are the heart of our story-and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success. Summary of the Job: The Marketing Automation Strategy Manager is a senior individual contributor on the Marketing Technology & Digital Operations team responsible for advancing the strategic use of our enterprise marketing automation platform to advance scalable, personalized customer engagement. About This Role: This role bridges marketing strategy, platform capabilities, and operational execution. The ideal candidate understands how to translate business objectives into scalable digital marketing solutions while identifying and activating untapped marketing automation capabilities that improve efficiency, personalization, performance, and speed to market. Success in this role requires equal strength in strategic thinking, platform enablement, process optimization, and campaign operations measured by: Increased adoption and strategic utilization of marketing automation platforms across channels Improved personalization sophistication and customer engagement performance Faster and more efficient campaign deployment through scalable processes and automation Development of repeatable frameworks, governance models, and operational best practices Strong cross-functional partnerships and stakeholder trust Elevation of team capabilities, strategic thinking, and operational excellence Job Specific Responsibilities/Accountability: Marketing Automation Strategy & Platform Expertise Serve as the subject matter expert on cross functional, omnichannel marketing automation capabilities and best practices Identify, champion, and implement approach to leverage underutilized marketing automation capabilities that improve customer engagement and operational scalability Evaluate emerging capabilities, trends, and opportunities to continuously evolve platform utilization Platform Optimization & Scalable Enablement Operationalize marketing strategy by implementing scalable campaign frameworks, reusable templates, governance standards, and operational best practices Improve campaign deployment efficiency through automation, standardization, and process optimization Support the evolution of cross-channel customer engagement strategies Partner with technology, data, and analytics teams to support integrations, audience enablement, and data quality initiatives Optimize deliverability, campaign orchestration, segmentation, and testing strategies across the platform Personalization & Data Strategy Champion sophisticated omnichannel marketing personalization strategies leveraging customer data, behavioral triggers, AI-driven recommendations, and dynamic content Collaborate with data engineering and analytics teams to ensure proper data ingestion, hygiene, consent management, and utilization within the platform Ensure compliance with privacy regulations (GDPR, CCPA) and internal data governance policies Reporting, Testing & Performance Support and operationalize advanced personalization strategies leveraging customer data, behavioral triggers, dynamic content, and AI-driven capabilities Develop testing frameworks including A/B testing, audience experimentation, and performance optimization Analyze campaign and journey performance to identify actionable insights and strategic opportunities Proactively identify gaps, inefficiencies, and risks within campaign execution and platform configuration Cross-Functional & Executional Oversight Act as the bridge between marketing strategy and technical execution teams, translating complex requirements into scalable solutions Partner closely with developers, data engineering, analytics, compliance, and marketing stakeholders Challenge assumptions and provide alternative approaches that improve scalability, customer experience, and operational efficiency Oversee and support campaign deployment processes, stepping into hands-on execution for high-complexity, high-visibility, or technically challenging initiatives as needed. Mentor team members and help elevate overall MarTech and operational maturity across the organization The Ideal Candidate for This Role: Required: 5+ years of hands-on experience with enterprise marketing automation and platform scalability Experience administering and optimizing omnichannel customer engagement platforms spanning email (ESP), SMS/mobile messaging, web personalization, analytics, and customer data platforms (CDPs). Strong understanding of digital marketing practices, data-driven customer engagement, and lifecycle marketing Experience collaborating with technical teams (developers, data engineers) and translating marketing requirements into technical specifications Experience working with structured customer data and managing large-scale campaign execution Strong analytical mindset and proficiency in marketing analytics tools Excellent communication, project managemen

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at firstnational? Share your experience