Manager, Performance Marketing, Brandformance

About the role

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

Responsibilities

• We're looking for a strategic, creative, and data-driven marketing leader to bridge brand storytelling with measurable performance outcomes.
• This role is ideal for a marketer who not only understands the power of storytelling but can transform upper-funnel channels into down-funnel performance engines, proving impact through metrics like CAC, pipeline, and LTV:CAC efficiency.
• This role is based in San Francisco.
• Develop and execute brandformance strategies that connect upper- and lower-funnel goals across paid social, video, display, and emerging channels.
• Create full-funnel frameworks that evolve brand channels into performance levers - reducing CAC and improving conversion efficiency.
• Define KPIs that bridge brand health and business impact, including aided awareness, engagement rate, conversion rate, and pipeline contribution.
• Partner with Brand, Product Marketing, and Performance Media to align messaging, audiences, and creative across the funnel.
• Build testing roadmaps for creative, targeting, and content sequencing to improve resonance and drive action.
• Lead multi-channel campaign planning and execution across LinkedIn, Meta, YouTube, CTV, Linear TV and programmatic channels.
• Manage campaign setup, pacing, and budget allocation to deliver efficiency across both awareness and acquisition metrics.
• Build and optimize always-on upper-funnel campaigns that directly influence down-funnel performance - leveraging data-driven creative and sequential messaging.
• Collaborate with creative partners to evolve brand assets based on engagement, conversion, and CAC insights.
• Ensure tracking and UTMs are implemented correctly across all campaigns for accurate attribution and reporting.
• Partner closely with Data Science to measure incrementality of every initiative, including how to best plan for halo.
• Partner with analytics and data teams to unify brand and performance measurement - from impression share and reach to MQLs, pipeline, and CAC.
• Run brand lift, incrementality, and efficiency analyses to quantify the ROI of upper-funnel investments.
• Create and maintain dashboards (Looker, Tableau, GA4) visualizing both brand health and down-funnel impact.
• Translate insights into actionable creative and channel optimizations that enhance ROI over time.
• Collaborate with Brand, Product Marketing, and Growth to ensure creative and media align to the custo

Benefits

Additional Information

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.

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