Senior Director, Restaurant Marketing

About the role

OpenTable is seeking a Senior Director of B2B Marketing to lead and scale our end-to-end marketing strategy for restaurant partners. This is a high-impact leadership role for a strategic operator who can connect brand and demand into a single, full-funnel growth engine. You'll define the vision from awareness through pipeline, conversion, adoption, expansion, and retention-translating business strategy into compelling creative, scalable programs, and measurable revenue impact. You'll lead a large, multidisciplinary team and serve as a senior partner to Sales, Product Marketing, and Partnerships.

Responsibilities

• Full-Funnel B2B Strategy: Define and execute a comprehensive marketing strategy that drives awareness, pipeline growth, conversion, customer engagement, and retention.
• Brand Leadership: Elevate OpenTable's B2B brand-sharpening positioning, narrative, and differentiation across all channels and audiences.
• Demand Generation: Build and scale integrated demand programs that create predictable pipeline and accelerate revenue growth.
• Creative Direction: Translate strategy into clear, inspiring creative briefs that fuel breakthrough campaigns and consistent storytelling.
• Team Leadership & Scale: Lead, mentor, and grow a large B2B marketing organization across brand and demand functions, establishing high standards for performance and accountability.
• Cross-Functional Influence: Partner closely with Sales, Product Marketing, Finance, and Partnerships to align marketing investments with business goals and revenue outcomes.
• Performance & Measurement: Establish rigorous measurement frameworks to optimize performance across the funnel and clearly tie marketing impact to revenue.
• What You Bring
• 15+ years of B2B marketing experience with significant leadership scope.
• Deep expertise across brand marketing and demand generation in a SaaS, marketplace, or platform business.
• Proven success owning and scaling full-funnel marketing strategies tied to revenue outcomes.
• Experience leading and developing high-performing teams.
• Strong strategic instincts paired with operational rigor and execution excellence.
• Exceptional storytelling, creative judgment, and executive presence.
• Highly data-driven with a track record of measurable growth impact.
• Benefits and Perks
• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Focus on your career growth:
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• Competitive retirement and health plans
• Note for MA applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
• There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this United States based role is $220,000 - $245,000 USD.
• Work Environment & Flexibility

Benefits

Additional Information

With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most - their team, their guests, and their bottom line - while enabling diners to discover and book the perfect restaurant for every occasion. Every employee at OpenTable has a tangible impact on what we do and how we do it. You'll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

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