Sales Development Representative

About the role

The Princeton Review is seeking a highly motivated and results-oriented Sales Development Representative (SDR) to support our growing Institutional sales organization. This role is responsible for generating new business opportunities by identifying, engaging, and qualifying prospective K-12 school and district customers across the United States. As a key member of the sales team, the SDR serves as the first point of contact for many prospective clients and plays a critical role in building pipeline and accelerating revenue growth. While initial outreach may focus on priority regions, this position will ultimately support nationwide prospecting efforts and must be adaptable to evolving territory assignments and organizational priorities.

Responsibilities

• Prospecting & Pipeline Generation
• Proactively identify, research, and engage prospective K-12 customers through outbound calling, email campaigns, and social selling.
• Generate qualified sales opportunities and consistently build pipeline for Account Executives.
• Develop creative outreach strategies tailored to various buyer personas, districts, and geographic regions.
• Lead Qualification & Sales Support
• Qualify inbound and outbound leads to assess customer needs, fit, and purchasing readiness.
• Schedule meetings and effectively transition qualified opportunities to Account Executives.
• Maintain a strong understanding of The Princeton Review's products, services, and value proposition to effectively engage prospects.
• Territory Management & Execution
• Support outreach efforts across multiple U.S. regions and time zones.
• Adapt territory coverage and prospecting priorities based on business needs and market opportunities.
• Consistently achieve or exceed activity, meeting-setting, and pipeline generation goals.
• CRM & Operational Excellence
• Maintain accurate and timely records of prospecting activities, lead status, and opportunity progression within Salesforce.
• Track and manage daily outreach activities to ensure efficient pipeline development.
• Collaborate closely with Account Executives and sales leadership to support revenue growth objectives.

Requirements

• You have 1-3 years of experience in K-12 sales, business development, customer success, or a related customer-facing role; SDR or BDR experience is preferred.
• You possess excellent written, verbal, and virtual communication skills.
• You are comfortable engaging and building relationships with a variety of stakeholders within K-12 schools and districts.
• You have experience using Salesforce or a similar CRM platform to manage pipeline activity.
• You are highly organized and able to manage multiple priorities simultaneously.
• You are self-motivated, goal-oriented, and energized by achieving measurable results.
• You demonstrate resilience and persistence when conducting outbound prospecting activities.
• You possess strong curiosity and discovery skills, allowing you to uncover customer needs effectively.
• You can successfully manage outreach across multiple U.S. time zones.
• You thrive in a fast-paced environment and adapt quickly to changing priorities and territory assignments.
• You are collaborative, coachable, and committed to continuous improvement.
• Salary: $50,000 - $60,000 + Sales Commission
• The Princeton Review and Tutor.com offer a competitive salary which commensurates with experience and skills.
• US Pay Range
• $50,000 - $60,000 USD
• Equal Opportunity Employer
• This employer is required to notify all

Additional Information

About The Princeton Review The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school-bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The company's Tutor.com brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on LinkedIn , YouTube and Instagram .

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