Lead Product Designer, Provider Experience

Responsibilities

• Lead design for Provider Experience
• Translate marketplace, partner, and operational complexity into intuitive workflows for internal and external users.
• Partner with Product, Engineering, Research, Marketing, Operations, Sales, and business leaders to define problem framing, success criteria, tradeoffs, and release scope.
• Design for trust, clarity, speed, and usability in workflows where users need accurate information and confident next steps.
• Shape product direction with evidence
• Use research, analytics, provider conversations, partner feedback, frontline team input, product data, and business context to guide design decisions.
• Identify high-leverage opportunities where better provider workflows can improve customer outcomes and business performance.
• Communicate design rationale clearly to product teams, engineering partners, marketing partners, operational stakeholders, and senior leaders.
• Help teams understand not only what should ship, but why it matters.
• Raise the design quality bar
• Apply and extend shared APFM patterns so product surfaces feel coherent across domains.
• Help distinguish provider-specific design needs from reusable system patterns.
• Contribute to shared foundations, including interaction patterns, information architecture, accessibility, UX writing, and craft standards.
• Mentor and raise the bar for other designers through critique, pattern quality, and strong product storytelling, without requiring people-management responsibility.
• Increase design leverage with AI
• Bring a builder's mindset to design: use lightweight prototypes, AI-assisted workflows, and scrappy experiments to make ideas tangible earlier.
• Experiment with AI tools to explore product directions, prototype workflows, synthesize inputs, pressure-test assumptions, and improve the speed and quality of design work.
• Help the team understand where AI meaningfully improves the experience, and where human judgment, trust, and clarity matter more. Share what you are learning with design and stakeholders s

Additional Information

A Place for Mom is building the future of aging care, and design is central to how providers, families, advisors, and APFM teams navigate that experience. We are looking for a Lead Product Designer to own product design for Provider Experience as APFM builds more connected provider-facing products, capabilities, and workflows across Senior Living and Home Care. APFM is organizing around the two customers that define our marketplace: families navigating care decisions and providers delivering care. Evolving toward a more connected experience across the full care placement journey. This role is for someone who is curious about where product design is going, not only where it has been. We do not expect anyone to have ten years of experience with tools that are only beginning to emerge. We do expect you to be actively experimenting with AI tools, learning where they help, where they fail, and how they can create leverage without replacing judgment, craft, accessibility, ethics, or deep user understanding. You will partner with Product, Engineering, Research, Marketing, Operations, Sales, and business leaders to shape workflows that help providers grow, manage their APFM partnership more effectively, and support families moving through high-stakes care decisions with confidence.

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