Director of Strategic Communications, Integrated Comms Strategy

About the role

The ACLU seeks applicants for the full-time, term-limited position of Director of Strategic Communications in the Communications & Marketing Department of the ACLU's National office in New York, NY or Washington, DC. This is a hybrid role that has in-office requirements of two (2) days per week or eight (8) days per month. This is a three-year term-limited position. The ACLU Communications & Marketing department creates, maintains, and expands message narratives to engage our supporters and other target audiences, to help protect and expand civil liberties and civil rights, and illustrate the value and impact of the ACLU's transformational work. Through our messaging, engagement with newsmakers, our written content, creative branding, and visual identity, we encourage support for the ACLU and help to build a more perfect union.

Responsibilities

• YOUR DAY TO DAY
• Manage communications strategists by overseeing critical workstreams, offering strategic guidance, informing priorities, directing and mobilizing communications and marketing staff, and troubleshooting as challenges arise across departments.
• Lead and oversee the development of integrated communications strategies for key legal, advocacy, policy and narrative priorities across the core issues you oversee with communications strategists.
• Help identify strategic priorities and plans to help respond to the news of the day and to proactively get ahead of opportunities to advance the organization's communications goals.
• Write messaging and core materials for issues, campaigns, new filings and more, leveraging polling, research and other insights to inform key narratives.
• Direct rapid response communications - including during off hours - in partnership with relevant communications strategists. Support the Head of Strategic Communications and other department leadership team members in crisis response.
• In partnership with the Earned Media and Strategic Engagement team, devise and execute a strategy to strengthen and maintain relationship building with key news editors, reporters and broadcast bookers, including providing support for ACLU spokespersons ahead of media engagements.
• In coordination with department leaders and communication strategists, support the development of and execution of brand awareness, thought leadership and advocacy campaigns associated with key issue areas.
• Partner with the department's operations unit and team leads to regularly evaluate and improve department-wide workflows and help make decisions about resourcing needs.
• Oversee media and communications vendors, consultants, and freelancers within allocated budget for the department to achieve maximum impact.
• Contribute to department-wide measurement and evaluation efforts regarding the influence and impact achieved by the communications strategies of the ACLU.
• Engage in special projects and other duties as assigned.
• FUTURE ACLU'ERS WILL
• Be committed to advancing the mission of the ACLU
• Center and embed the principles of equity, inclusion and belonging in their work by demonstrating commitment to diversity with an approach that respects and values multiple perspectives
• Be committed to work collaboratively and respectfully toward resolving obstacles and conflicts

Requirements

• Demonstrated years of experience with integrated communications strategies, with background in advocacy and legal communications, along with a working knowledge of paid, earned, creator-led, shared and owned media relations tactics, platforms and strategies
• Strong background in personnel manageme

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