Senior Communications Strategist at WPP Media

About the role

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Senior Communications Strategist at WPP Media As WPP Media Denmark strengthens its strategic advisory offering, we are seeking a Senior Communications strategist to help our clients identify commercial opportunities through communication and translate them into clear strategic direction and long-term market impact. In this role, you will develop and deploy business, brand, and communication strategies grounded in WPP Media's advanced tools, data, and services. Your mandate is to address and solve our clients' core business challenges by bridging high-level business strategy with practical, effective marketing execution that meets consumer needs and drives growth. This is a senior strategic position focused on solving business problems, shaping competitive positions, and enabling organizations to make better communication decisions that create relevance and commercial impact. The mandate Your role is to identify and define strategic communication pathways. This requires commercial judgment, intellectual range, and the confidence to challenge established thinking around how brands connect with people. From early problem framing to defining the strategic platform, you create clarity. You structure complex discussions, lead decision-making processes, and help organizations commit to direction - even when data is abundant, perspectives differ, and stakes are high. You will work closely with senior client stakeholders to understand growth drivers across category dynamics, offers, and brand perception through communication. You will craft coherent strategic narratives that enable focused execution across disciplines and over time. The role includes designing and leading strategic workshops, facilitating alignment, building belief at senior levels, and constructively challenging client briefs. You will formulate clear, insight-led briefs for the creative team, set strategic direction for creative concepts and communication, and ensure strategic adherence throughout execution in close collaboration with the creative team. You will also represent strategic direction externally through presentations to leadership teams, internal audiences, and industry forums. Additionally, your mandate involves: Leading the development and execution of insight-led communication strategies for our clients, aligning with business objectives. Partnering with clients to translate data and insights into actionable communication plans. Managing direct client relationships and ensuring clear communication and collaboration throughout the strategy development process. Integrating consumer insights into communication strategies, applying standardized insight frameworks, collaborating with data partners, and presenting insights to clients. Developing elements of brand strategy, translating brand tracking and measurement data into communication implications, and supporting brand-led growth initiatives. Collaborating with internal teams to integrate communication strategy into growth plans, supporting clients in identifying diversification opportunities, and tracking KPI alignment. Guarding the strategy from insight to execution and measurement, ensuring focus on problem-solving and impact. What this requires A deep, experienced-based understanding of human behavior and decision-making, combining qualitative instinct with structured strategic thinking. Strong analytical discipline and confidence operating in data-rich environments - being able to interrogate evidence, recognize patterns, and synthesize inputs into decisive recommendations. The ability to connect communication choices to commercial outcomes such as growth, relevance, pricing power, and competitive positioning. Master's level business education or equivalent experience advising organisations on strategic direction. Proven experience shaping communication strategies and platforms that influence both business priorities and integrated marketing execution. Confidence operating at board and executive level, with the ability to challenge constructively and contribute to high-stakes strategic discussions. Strong facilitation skills and experience designing and leading workshops that drive decisions rather than simply generating inputs. Clear presence and persuasive communication style. Comfortable presenting strategic d

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